The world's first smart shoe

Meet the PureFlow 7.5 with M.I.L.E.S. technology

The world's first smart shoe

Meet the PureFlow 7.5 with M.I.L.E.S. technology

BG Desktop : https://staging-content.brooksrunning.com:443/-/media/Project/Brooks-Running/Content/Spring-2018/3282018_AprilFoolsLP_HERO_BIG.jpg
BG Desktop Alt: The all new PureFlow 7 with "M.I.L.E.S."
BG Mobile : https://staging-content.brooksrunning.com:443/-/media/Project/Brooks-Running/Content/Spring-2018/3282018_AprilFoolsLP_HERO_SMALL-3.jpg
BG Mobile Alt: Pureflow 7.5
FG Desktop :
FG Desktop Alt:
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Run with on-demand assistance

The first voice-enabled running shoe will light up your run. A revolutionalized PureFlow design, M.I.L.E.S. (Motivational Intelligence Light Encouragement System) incorporates cutting-edge technology into the midsole and outsole. Lights and a personal assistant are activated immediately upon foot strike to motivate and delight every runner. Rediscover the kid in you.

Superheader:
Title : Run with on-demand assistance
Body : The first voice-enabled running shoe will light up your run. A revolutionalized PureFlow design, M.I.L.E.S. (Motivational Intelligence Light Encouragement System) incorporates cutting-edge technology into the midsole and outsole. Lights and a personal assistant are activated immediately upon foot strike to motivate and delight every runner. Rediscover the kid in you.
CTA1 Title :
CTA2 Title :
Light-Up Outsole

Light-Up Outsole

Provides uber-high visibility and a fresh new look. Why should kids have all the fun?

Running Assistant

Running Assistant

M.I.L.E.S. will be there for you every step of your run: locating a nearby bathroom, playing music, cheering you on every mile.

Mileage Tracking

Mileage Tracking

Simply ask M.I.L.E.S. how you’re doing and your shoe will respond with encouraging words and a mileage and pace update.

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##Header : Light-Up Outsole
##Caption : Provides uber-high visibility and a fresh new look. Why should kids have all the fun?
##Attribution :
##Display : True

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##MediaMobile : https://staging-content.brooksrunning.com:443/-/media/Project/Brooks-Running/Content/Spring-2018/3282018_AprilFoolsLP_3UP_2_SMALL.jpg
##Header : Running Assistant
##Caption : M.I.L.E.S. will be there for you every step of your run: locating a nearby bathroom, playing music, cheering you on every mile.
##Attribution :
##Display : True

##MediaDesktop : https://staging-content.brooksrunning.com:443/-/media/Project/Brooks-Running/Content/Spring-2018/3282018_AprilFoolsLP_3UP_3_BIG.jpg
##MediaMobile : https://staging-content.brooksrunning.com:443/-/media/Project/Brooks-Running/Content/Spring-2018/3282018_AprilFoolsLP_3UP_3_SMALL.jpg
##Header : Mileage Tracking
##Caption : Simply ask M.I.L.E.S. how you’re doing and your shoe will respond with encouraging words and a mileage and pace update.
##Attribution :
##Display : True

benefits
video-play
Say hello to M.I.L.E.S. A shoe smarter than you
TBN Desktop: https://staging-content.brooksrunning.com:443/-/media/Project/Brooks-Running/Content/Spring-2018/3282018_AprilFoolsLP_3UP_VIdeo_BIG.jpg
TBN Mobile : https://staging-content.brooksrunning.com:443/-/media/Project/Brooks-Running/Content/Spring-2018/3282018_AprilFoolsLP_3UP_VIdeo_SMALL.jpg
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Title : Say hello to M.I.L.E.S.
Subtitle : A shoe smarter than you
Font Color : black

Gotcha!

Did you forget what day it is? We might not be making voice-enabled light-up shoes anytime soon, but we hope this was a bright spot in your day. Thanks for being part of our April Fools’ Day celebration! Be sure to enter promo code "GOTCHA" at checkout for free two-day shipping on your purchase. Valid through April 2nd at 11:59pm EDT.

Superheader:
Title : Gotcha!
Body : Did you forget what day it is? We might not be making voice-enabled light-up shoes anytime soon, but we hope this was a bright spot in your day. Thanks for being part of our April Fools’ Day celebration! Be sure to enter promo code "GOTCHA" at checkout for free two-day shipping on your purchase. Valid through April 2nd at 11:59pm EDT.
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CTA2 Title :