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Partnering Up Is Optimal: Brooks Running Survey Reveals a Third of Runners Prefer to Pair With Friends Over Fitness Trackers


Respondents also divulge that runner’s high can fuel ‘friskiness’ post workout

SEATTLE- June 1, 2015

To celebrate National Running Day June 3, Brooks Running Company announces the results of its third annual Brooks Run Happy Nation report, a survey of runners around the world. The report goes beyond the endorphin rush to reveal new information about what makes runners tick – from the undies they don to who they’re partnering up with (both on and off the road).

Technology may lead in business, but on the running path it can’t keep pace with old-fashioned side-by-side sweating. According to the survey, 32% of Americans say they’d choose a friend as their go-to training partner, followed by 24% a digital fitness tracker, and 20% their dog.

The relationship-building extends from the trail to the bedroom. The survey finds pre-race romance with a significant other improves running performance for 35% of Americans (and for 48% percent of Americans under 40). And after a run? The after-run glow is contagious: 41% of Americans reveal they feel “frisky” after hitting the pavement.

“At Brooks, we live and breathe running, which is why it’s always exciting to learn more about what makes runners tick,” said Heather Snavely, Brooks Senior Director of Global Brand. “The results of our global Brooks Run Happy Nation Report reinforce the positive impact of running both on and off the trail. I couldn’t agree more with those surveyed; nothing beats some side-by-side sweating with friends.”

More juicy global revelations about go-to gear, celebrity inspirations and fantasy running destinations are revealed just in time to kick-off summer running season:


I SEE LONDON, I SEE FRANCE…

Runners carefully consider their gear, from head to toe (and everything in between):

  • When it comes to running undies, 62% of American women prefer briefs, while only 8% admit to going full commando. In contrast, 72% of German women prefer granny panties for more coverage, while Canada tops the bottomless list with the most female runners (11%) revealing they like to go commando.
  • Sports bras come in all shapes and sizes, but the survey reveals racerback styles are the most popular (47%), with crossback (39%) and front closure (14%) following.
  • Who needs high heels and hiking boots when you have running shoes? Asked to choose one type of shoe to wear for the rest of their lives, 74% of respondents say they would don running shoes.



STAR INSPIRATION

The fit and famous inspire runners on- and off-screen:

  • Along with the obvious health benefits of running comes the buff-ness bonus. Sculpted legs are the No. 1 benefit, with 37% of women surveyed saying they run to attain legs like actress Cameron Diaz, while 48% of men aspire to have muscular legs like soccer star David Beckham.
  • When asked which award-winning running scene they most connect with, 32% of respondents relate to “Forrest Gump” and just keep running; 26% have the eye of the tiger like “Rocky”; and 18% want solitude á là “Silver Linings Playbook.”



WHERE TO HOOF IT

Whether inside or out, at home or away, it’s all about getting in a good run:
  • Ah, the great outdoors! Asked to pick their favorite running surface, 47% of respondents choose the fresh air of the trails.
  • When your everyday trails start to stale, it’s time to hit the road for a run-cation. Looking for ideas? Running around the Grand Canyon is the No. 1 choice for 27% of respondents, followed by the Romantic Road of Germany for 24%, and the Great Wall of China for 23%.
  • As the weather gets cold and frightful, runners prove their dedication to the sport: 43% of respondents reveal they would hop on the treadmill instead of missing their run. Runners in Germany are most likely to brave the temperatures outside (52%), versus 29% in the U.S., and 28% in Canada.



A RUNNERS PERSPECTIVE

There are certain things runners just can’t live without (or with):

  • Music takes the prize for the accessory runners can’t live without (53%); 18% say pockets are key, while performance socks (13%) round out the top three.
  • Running pitfalls can hinder even the toughest athletes. Among the biggest annoyances for respondents: blisters covering feet (43%), nature calling with no toilet in sight (32%) and chafing everywhere (14%).



TOASTING THE TRAILS

They say you are what you drink, and runners couldn’t agree more:
  • Most runners (44%) classify themselves as wine runners – they get better with time.
  • Tied for second place with 24% each are beer runners, who have a little hop in their step, and cocktail runners, who like to shake up their routine.



Study Methodology

The Brooks Run Happy Nation Report was conducted by Wakefield Research (www.wakefieldresearch.com) among 1,000 adult runners ages 18+, defined as adults who run at least once per week, in each of the following countries: U.S., Canada and Germany. Data was collected between January 20th and January 30th, 2015, using an email invitation and an online survey. The margin of error for this survey is 3.1 percentage points.


About Brooks Running Company

Brooks Running Company sells its performance footwear, apparel and accessories in more than 50 countries worldwide. Brooks' mission is to inspire everyone to run and be active by creating innovative gear that keeps them running longer, farther and faster. Brooks’ mission is supported by its Run Happy philosophy, a quest to celebrate and champion the sport of running and all runners everywhere. Founded 1914, Brooks is a subsidiary of Berkshire Hathaway Inc. and is headquartered in Seattle. Visit www.brooksrunning.com for more information or follow us on Twitter (@brooksrunning) and Facebook (www.Facebook.com/brooksrunning).

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