Shoe Technology

Think of us as a tech company with a shoe fetish.

Energize your run with DNA AMP

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Title : Energize your run with DNA AMP
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Let the energy do the work for you 1:26
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Title : Let the energy do the work for you
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DNA AMP is a polyurethane (PU) based cushioning system designed for energy return. It does this with a foam that naturally expands as force is applied.

To deliver an amplified experience, we encase the foam in a thermoplastic polyurethane skin that resists horizontal expansion. The result is a springy ride with best-in-class energy return.

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Body : DNA AMP is a polyurethane (PU) based cushioning system designed for energy return. It does this with a foam that naturally expands as force is applied. To deliver an amplified experience, we encase the foam in a thermoplastic polyurethane skin that resists horizontal expansion. The result is a springy ride with best-in-class energy return.
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Get energized with DNA AMP

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Step into cushion with DNA LOFT

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Title : Step into cushion with DNA LOFT
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Not too hard, not too soft 1:20
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Title : Not too hard, not too soft
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DNA LOFT provides our softest cushioning yet. It instantly adapts to the runners’ individual stride, weight, and speed with a unique blend of ethylene-vinyl acetate (EVA), rubber, and air.

The rubber adds longevity to the EVA midsole, ensuring softness. While the air decreases the shoe’s weight.

DNA LOFT is engineered to be lightweight and ultra-soft, without sacrificing durability or responsiveness, making it our most luxurious shoe technology yet.

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Body : DNA LOFT provides our softest cushioning yet. It instantly adapts to the runners’ individual stride, weight, and speed with a unique blend of ethylene-vinyl acetate (EVA), rubber, and air. The rubber adds longevity to the EVA midsole, ensuring softness. While the air decreases the shoe’s weight. DNA LOFT is engineered to be lightweight and ultra-soft, without sacrificing durability or responsiveness, making it our most luxurious shoe technology yet.
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Run soft with DNA LOFT

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Guide your stride with GuideRails

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Title : Guide your stride with GuideRails
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It's kinda like bowling bumpers 1:23
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Title : It's kinda like bowling bumpers
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GuideRails™ technology delivers on-demand support, allowing your hips, knees, and joints to move the way you naturally do.

Think of GuideRails as bumpers in bowling. When your stride falls out of place, they kick in to guide your stride back in line. They’re there when you need them and out of your way when you don’t.

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Body : GuideRails™ technology delivers on-demand support, allowing your hips, knees, and joints to move the way you naturally do. Think of GuideRails as bumpers in bowling. When your stride falls out of place, they kick in to guide your stride back in line. They’re there when you need them and out of your way when you don’t.
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Shop shoes with GuideRails

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Midsole Tech

If a shoe were a sandwich, the midsole would be the meat. It’s the part between the outsole and the upper, and it defines the experience.

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Title : Midsole Tech
Body : If a shoe were a sandwich, the midsole would be the meat. It’s the part between the outsole and the upper, and it defines the experience.
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Side of a pink Ravenna 10 that has a BioMoGo DNA sole

BioMoGo DNA

BioMoGo DNA adapts to your specific weight, pace, gait, and running surface. That makes for a springier step that’s customized for your stride.

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Sole of shoe with segmented crash pad

Segmented Crash Pad

The segmented crash pad is a system of fully-integrated shock absorbers. They work to maximize efficiency, provide cushion, and create smooth heel-to-toe transitions.

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The side of a white Addiction Walker with an extended progressive diagonal rollbar

Extended Progressive Diagonal Rollbar

This rollbar is a high-density post at the medial arch. It’s engineered to provide support and create a smoother transition from the midstance to propulsion phase.

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The side of a black and pink Cascadia 13 with a pivot posting system

Pivot Posting System:

The pivot posting system is a trail-specific technology that provides stabilizing suspension on both sides of the heel and forefoot.

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Outsole Tech

The outsole is the bottommost part of the shoe that comes in direct contact with the ground.

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Title : Outsole Tech
Body : The outsole is the bottommost part of the shoe that comes in direct contact with the ground.
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The sole of the Dyad with dual stability arch pods

Dual Stability Arch Pod

The dual stability arch pod found in the Dyad enhances inherent stability without the use of a post. This means stability without the stiffness.

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The sole of the Cascadia 13 with a ballistic rock shield

Ballistic Rock Shield

The ballistic rock shield is a thermoplastic EVA sheath between the outsole and the midsole. It protects the forefoot by spreading out point loads from sharp objects.

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Sole of shoe with Trail Tack Rubber sole

TrailTack Rubber

TrailTack rubber found in the Cascadia and Caldera is a sticky compound that provides outstanding uphill and downhill traction, even on wet surfaces.

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Upper Tech

The upper refers to the part of the shoe that covers the toes, top of foot, sides of foot, and back of the heel. So, basically everything that isn’t the midsole or outsole.

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Title : Upper Tech
Body : The upper refers to the part of the shoe that covers the toes, top of foot, sides of foot, and back of the heel. So, basically everything that isn’t the midsole or outsole.
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The upclose of a shoe that has a 3D fit print upper

3D Fit Print

Using an advanced screen-printing process, the 3D Fit Print adds strategic structure and stretch for a seamless fit.

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Close up of a gray and pink Caldera 3 that has ariaprene mesh

Ariaprene™ Mesh

This upper mesh is a foam-core technology designed to dry quickly and feel like a second skin.

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The toe of a grayCascadia 13 with 3D rubber print

3D Rubber Print

An advanced screen-printing process applies 3D Rubber Print to increase protection and durability in trail shoes.

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Engineered Mesh

We use a custom-designed and strategically woven mesh to provide optimal structure and breathability.

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Close up of a gray Bedlam with a fit knit upper

Fit Knit

Our premium knit upper construction is specifically designed for optimal fit and performance. Its construction is designed to deliver a more sock-like fit.

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Close up on a GORE-TEX bootie

GORE-TEX™

For waterproof yet breathable protection, we use GORE-TEX™ to ensure feet stay dry and comfortable.

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Close up on an Ortholite Sockliner

Ortholite™ Sockliner

This sockliner acts as a contoured insert designed to fill any negative space underfoot.

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Close up on an Ultimate Sockliner

Ultimate Sockliner

This sockliner is a PU insert with an OrthoLite® memory foam middle layer that provides cushioning, breathability, and conformability.

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Find the best shoe for you

Get started on the right foot by putting it in the right shoe.  

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