Why is shoe choice so important?

Selecting the right running shoe is a science intertwined with personal preference. The perfect shoe serves as an extension of your foot, providing speed, support, and durability. It minimizes the risk of injuries, provides necessary support based on your pronation, and enhances your performance by aligning with your unique running style and terrain preference. More than just fabric, rubber, and laces, a running shoe is an integral component of your running journey.

Ghost vs. Launch: A side-by-side comparison

Let’s see how the Ghost and Launch stack up in five key categories:

1. Cushioning: Ghost is our “go to” style in the cushion category because of its plush, adaptive ride, while Launch shines in the speed category with its responsive, energy-returning design.
2. Weight: Ghost is slightly heavier and sturdier. In contrast, Launch offers a lighter design for increased agility.
3. Support: The Ghost and Launch are both neutral shoes ideal for runners with a neutral or supinated foot strike. The Launch also comes in a version with support, the Launch GTS, which provides support for overpronators and runners with high deviation.
4. Running routines: Ghost excels in long distances and daily training, and comes in a waterproof version, Ghost GTX, for all-weather running. Launch is tailored for speed and shorter distances.
5. Flexibility: Ghost prioritizes a smooth ride over flexibility. Launch, on the other hand, boasts greater flexibility for quicker movements.

Ghost: Smooth, responsive, and comfortable

For those looking for exceptional comfort and cushioning, the Brooks Ghost is a brilliant choice. Designed with our BioMoGo DNA and DNA LOFT technologies, this shoe provides a plush, cloud-like feeling underfoot that adapts to your weight, stride, and speed. These responsive midsole materials adjust to the force you apply, cushioning your impact and providing a smooth ride for your everyday miles.

Beyond its exceptional cushioning, Ghost also incorporates the Segmented Crash Pad technology, an integrated system of shock absorbers that cushion every step and stride for smooth heel-to-toe transitions.

In addition, the engineered mesh upper and our own 3D Fit Print technology result in a structured and secure fit that doesn't compromise on breathability. Its stability, durability, and luxurious comfort make it ideal for long-distance runners and daily trainers.

Launch: Light, cool, and fast

In contrast to its ghostly cousin, Launch stands out with its lightweight, flexible design. The shoe's BioMoGo DNA midsole cushioning and rebounding rubber not only provide a springy underfoot feel but also promote quick transitions, ensuring you're always quick on your feet. Assisting in this rapid turnover is the Midfoot Transition Zone, a feature that supports a faster stride by going from heel to toe quickly.

The new Launch 10 and Launch GTS 10—the GTS being the support version of the running shoe—also feature an updated upper for a locked-down fit during fast workouts, as well as a new warp knit material that keeps your feet cool and reduces in-shoe slippage during high-intensity runs.

Ideal for runners seeking speed and agility rather than plush cushioning, the Launch has been rigorously engineered to take your tempo runs, track workouts, and short races to new heights (and faster times!).

The choice is yours

Both Ghost and Launch showcase Brooks' dedication to innovative technology in creating running shoes that cater to different needs.

If you value plush cushioning and primarily run for enjoyment, the technology in Ghost will support your goals.

Its Segmented Crash Pad technology, coupled with the superior BioMoGo DNA and DNA LOFT cushioning, ensures every step you take is a step in comfort. The carbon-neutral Ghost is also our top-selling shoe, so this shoe gets an implicit thumbs up from the running community.

If speed, agility, and responsiveness are your goals—and shorter distances are your forte—the Launch is built for you, or the Launch GTS if you prefer added support.

The BioMoGo DNA midsole and Midfoot Transition Zone work together to keep you swift and quick on your feet, while its one-piece mesh upper and internal bootie ensure a secure fit without compromising on flexibility or weight.

Ultimately, your choice between Brooks Ghost and Brooks Launch will hinge on your unique running style, needs, and goals. Whichever you choose, you're not just selecting a shoe; you're embracing Brooks' commitment to quality, comfort, and performance. So, gear up for your next run with the right shoe—and choose to run happy.

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