Running Yields Inspiration and Motivation for Majority Who Step Out the Door

Brooks Running Company’s Global Survey Reveals Running Fuels Creative Thinking

SEATTLE- May 23, 2016

Searching for a breakthrough idea? Looking to add pep to your step? Head out for a run. According to the fourth annual Brooks Global Run Happy Report, running rejuvenates your creative juices and improves your mood. In celebration of Global Running Day, Brooks is sharing eye-opening revelations about runners—from their source of inspiration to how they take advantage of post-run endorphins.

The survey results clearly reveal that the power of running is fierce and goes far beyond the time you start and stop your watch. For nearly all runners (97%), running makes their day better. In addition to sculpted legs and a healthy heart, the miles offer a blank canvas for new, creative ideas. Fifty seven percent of runners reported they’re most likely to come up with their most creative ideas on the run versus in the shower (18%) or in the car (13%). But not all run-induced ideas are life altering. In fact, on-the-run thoughts range from accomplishing the run (31%) to sex (8%).

“Every year I look forward to the results of our Global Run Happy Report because they bring to life the transformational power of the run,” said Anne Cavassa, Chief Customer Experience Officer at Brooks Running. “I couldn’t agree more that the miles I spend on the running trails are where I do my best thinking. Whether it’s thoughts about work, friends or family, I always return refreshed and ready to tackle the day.”

Other juicy revelations about how bedroom workouts translate to the road, dream celebrity relay squads, sweaty selfies and much more were also uncovered:


If you didn’t share it did it really happen?

  • Worldwide, 59% of runners share their runs on social media and Facebook is the most popular platform (40%).
  • Whether before, during or after, 35% of runners agree run selfies are a must.


Marathons, mud runs, intervals and rest days can translate into the bedroom:

  • Thirty four percent of runners worldwide compared their intimacy style to a marathon: slow, steady and in it for the long haul while 37% prefer an interval-style, with periods of high energy and breaks. Only 19% admitted they like to get a little dirty with a lot of laughs à la mud runs.
  • The run can also be a natural aphrodisiac with more than half of runners (54%) reporting the energy boost from running is a natural turn on.


From sports bras to make-up, women have their own unique running language:
  • For women worldwide, the greatest concern when running is lack of support from their sports bra (30%). When they find the right fit, more than half of female runners in the U.S. (65%) said they would wear their sports bra in place of their regular bra.
  • To wear or not to wear? Nearly half (48%) of female runners globally, run or consider running, in just their sports bra. Women in the U.S. are most likely (24%) to ditch their shirt while those in France are least likely to run shirtless (73%).
  • Mascara, blush and concealer; it’s a toss-up. Fifty six percent of female runners always or sometimes wear makeup on the run while 44% vow never to sweat it out with makeup.


Olympic fever isn’t just for the elites:

  • Most runners would choose to represent their country at the Olympics by carrying the torch through their hometown (37%), or competing in a track & field event (41%).
  • When asked to pick their dream relay squad, athletes (53%) are more coveted than Hollywood actors (19%), supermodels (12%) and the royal family (11%). In last place were the Kardashian sisters (Kourtney, Kim and Khloe), with only 4%.

For more information about the survey including what tunes runners like to rock out to and how they run the world, visit our blog.


The research was completed online among a random sample of consumers aged 18+ who run 2+ times per week for exercise in the following countries: U.S. (N=1,004), Canada (N=1,003), U.K. (N=1,001), Italy (N=1,002), France (N=1,002), Spain (N=1,000), Germany (N=1,000). Interviewing was conducted by Ebiquity January 25 – February 3, 2016. Overall the results in each market have a margin of error of +/- 3.1 percentage points at the 95% level of confidence.

About Brooks Running Company

Brooks Running Company sells its performance footwear, apparel, sports bras and accessories in more than 50 countries worldwide. Brooks’ purpose is to inspire everyone to run and be active by creating innovative gear designed to keep runners running longer, farther and faster. This purpose is supported by Brooks’ Run Happy philosophy, a quest to celebrate and champion the sport of running and all runners everywhere. Founded 1914, Brooks is a subsidiary of Berkshire Hathaway Inc. and is headquartered in Seattle. Visit for more information or follow us on Twitter (@brooksrunning) and Facebook (

About Ebiquity

Ebiquity is independent marketing performance specialists. Ebiquity enables brands across the world to make better informed decisions to improve their brand and business performance across integrated communications channels. Learn more at

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