Brooks Running Announces Multiyear, Global Partnership with November Project
Organizations Team Up to Inspire People to Run and be Active Through November Project’s Free Workout Community
SEATTLE- April 18, 2019
Brooks Running Company and grass-roots fitness movement November Project today high-fived the start of a two-year partnership focused on inspiring people across the world to run and be active. With a shared belief in the positive effects of running and exercise and that fitness should be inclusive to all, Brooks will support and help grow the November Project community.
As part of the agreement, Brooks is the exclusive footwear and apparel sponsor of November Project, working with co-founders Bojan Mandaric and Brogan Graham on supporting November Project’s mission of building communities through running and movement. Brooks will provide resources for November Project’s growth and expansion by providing financial support, access to innovative footwear and apparel, leadership training, an annual November Project Summit, activations on a local and global level, and entries into Brooks-sponsored running events.
“I’m incredibly excited about the partnership between Brooks and November Project because at the core of both of our brands is a deeply held belief that every day with a run or workout is better, whether you’re waking up for November Project or headed out on a run,” said Brooks Running CEO and November Project Seattle member Jim Weber. “Like the run, November Project welcomes all, and we look forward to supporting the mission to bring free fitness to even more communities around the world.”
November Project co-leaders and members will have opportunities for early access to Brooks’ performance footwear, apparel and sports bras so they can share feedback about their gear experiences. These insights will be used by Brooks’ product teams to further develop the company’s leading product portfolio for all who run.
“The Brooks team has been a part of the November Project Seattle family for years and we’re incredibly excited to take these relationships, which developed during early morning workouts, and introduce them to the global November Project family in an official capacity. The cumulative reach of our brands is immense and I’m thrilled with our potential to motivate people of all athletic levels to achieve their personal fitness goals,” said November Project co-founder Bojan Mandaric.
You can find more details about November Project workouts and information about joining a local community HERE. Learn more about the partnership HERE.
About Brooks Running Company
Brooks Running Company sells its performance footwear, apparel, sports bras and accessories in more than 50 countries worldwide. Brooks’ purpose is to inspire everyone to run and be active by creating innovative gear designed to keep runners running longer, farther and faster. This purpose is supported by Brooks’ Run Happy philosophy, a quest to celebrate and champion the sport of running and all runners everywhere. Founded 1914, Brooks is a subsidiary of Berkshire Hathaway Inc. and is headquartered in Seattle. Visit www.brooksrunning.com for more information or follow us on Twitter (@brooksrunning), Facebook (www.facebook.com/brooksrunning) and Instagram (@brooksrunning).
About November Project
Founded in Boston in 2011, November Project™ is a free grassroots fitness movement that emerged from the desire to stay active during the cold New England months. Now present in 49 cities worldwide, with over 250,000-lifetime members, the nonprofit organization uses accountability as the foundation to motivate and encourage people of all ages and fitness levels to get up, get out, and get moving. To learn more about November Project or get involved in one of their group workouts, check them out at www.november-project.com or Twitter (@novemberproject), Instagram (@novemberproject) , and Facebook (www.facebook.com/NovProject).