Brooks Steps Up to the Plate with New Partnership with Seattle Mariners

Brooks Running, a global leader in performance running gear headquartered in Seattle, and Major League Baseball’s Seattle Mariners have joined forces to fuel the game through the energy of the run.

Brooks will partner with the Mariners as presenting sponsor of both Kids Run the Bases and an all-new Rally Shoe Cam. The brand will infuse Kids Run the Bases with the momentum of its Future Run initiative, which invests more than $2M each year to support youth running teams and programs. And when the team needs a boost, the Rally Shoe Cam will shine a light on the Mariners fan ritual of placing shoes on their heads to spark the team's offense in late innings.

Brooks will also add four beloved Mariners to their athlete roster, sponsoring King, Sockeye, Silver, and Humpy through its athlete ambassador program. As the official running shoe of the Microsoft Salmon Run, Brooks will equip the mascot race with premium performance footwear specially selected for each salmon, plus elite coaching and training to provide inspiration for the salmon and fans alike.

“This partnership is centered on the shared belief that every run counts,” said Melanie Allen, Chief Marketing Officer at Brooks Running. “Together with the Mariners, Brooks can inspire Seattle baseball fans and show how performance gear powers runners, players and fans alike. We’re thrilled to join the Mariners organization in their 50th season and work together to shape and celebrate sports in the city we call home.”

After calling the Seattle area home for more than 30 years, Brooks is proud to join forces alongside other local brands including Starbucks, T-Mobile, and Microsoft, in supporting the Mariners to make a positive impact on the sports and the community in Puget Sound.

“We’re thrilled to partner with Brooks to bring the energy of the run into our award-winning fan experience at T-Mobile Park,” said Chris Voigt, Mariners Senior Vice President of Corporate Partnerships. “As two of Seattle’s most iconic brands, the Mariners look forward to working hand-in-hand with Brooks to strengthen our region through a shared belief in the power of sports and our ability to bring people together, both at T-Mobile Park and throughout the greater community.”

The partnership kicks off ahead of the 2026 season, which opens on Thursday, March 26.

About Brooks Running

Brooks Running creates market-leading performance running footwear, apparel, sports bras, and accessories distributed worldwide. Brooks exists to inspire everyone to run and be active, through innovative gear, tools, and experiences designed to take you to the place that makes you feel more alive. Since 1914, Brooks has been propelled by a never-ending curiosity with how humans move, pushing the limits of motion science, engineering, and technology to create gear that unlocks the power of energy and movement for everyone. Brooks is a subsidiary of Berkshire Hathaway Inc. and is headquartered in Seattle, Washington. Visit www.brooksrunning.com for more information or follow @brooksrunning.