Ready for the most exciting environmental innovation to ever hit the sports industry? Well, hang on tight! Building off the momentum gained by our 2006 Runner’s World International “Best Innovation” Award for our environmentally sustainable development projects, Brooks has introduced the first-ever biodegradable running shoe midsole: BioMoGo. Yes, we’ve taken the long-lasting cushioning of our original MoGo midsole and made it more environmentally friendly.
How, you ask? We’ve added a non-toxic, natural additive to the MoGo compound that encourages anaerobic microbes to munch away once it hits an active enclosed landfill. Traditional Ethylene Vinyl Acetate™ (EVA) midsoles can last up to 1,000 years in a landfill. BioMoGo’s microbial munch rate is 50 times faster, biodegrading nutrients into reusable byproducts. Over the course of, say, 20 to 25 years or so, Brooks alone can save 29.9 million pounds of landfill waste. For you pigskin fans out there, that equals 1,277 football fields covered one shoe deep!
And because we believe in being agents of positive change, we’ll release this technology to all other footwear brands. And so on we move—all of us—to greener pastures.
Watch & learn more about this innovative technology
Want to learn more about BioMogo? Click the video to the left to learn all about this revolutionary technology.
Questions about BioMoGo?
Still want more information? Check out our most frequently asked questions about BioMoGo.Learn More >>
BioMoGo in Action
How does a BioMoGo shoe break down in a landfill?
While shoes with traditional Ethylene Vinyl Acetate™ (EVA) midsoles can last up to 1,000 years in a landfill, Brooks shoes with BioMoGo will biodegrade 50 times faster in an active enclosed landfill.Learn More >>
The Life Cycle of a Running Shoe
From that first run to the landfill
Eventually all shoes will end up in a landfill somewhere in the world. But before that happens, we at Brooks want to encourage you to make the most of your running shoes. Once you retire them from training--or racing, let them continue to lead a happy, long existence in The Life Cycle of a Running Shoe.Learn More>>