BioMoGo
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Ready for the most exciting environmental innovation to ever hit the sports industry? Well, hang on tight! Building off the momentum gained by our 2006 Runner’s World International “Best Innovation” Award for our environmentally sustainable development projects, Brooks has introduced the first-ever biodegradable running shoe midsole: BioMoGo. Yes, we’ve taken the long-lasting cushioning of our original MoGo midsole and made it more environmentally friendly.

How, you ask? We’ve added a non-toxic, natural additive to the MoGo compound that encourages anaerobic microbes to munch away once it hits an active enclosed landfill. Traditional Ethylene Vinyl Acetate™ (EVA) midsoles can last up to 1,000 years in a landfill. BioMoGo’s microbial munch rate is 50 times faster, biodegrading nutrients into reusable byproducts. Over the course of, say, 20 to 25 years or so, Brooks alone can save 29.9 million pounds of landfill waste. For you pigskin fans out there, that equals 1,277 football fields covered one shoe deep!

BioMoGo made its debut in the Trance™ 8 in July 2008, and is now available in most of our Men's and Women's performance running shoes.

And because we believe in being agents of positive change, we’ll release this technology to all other footwear brands. And so on we move—all of us—to greener pastures.

Check out the BioMoGo Press Release

BioMoGo Video

Watch & learn more about this innovative technology

Want to learn more about BioMogo? Click the video to the left to learn all about this revolutionary technology.

 

BioMoGo FAQs

 

Questions about BioMoGo?

Still want more information? Check out our most frequently asked questions about BioMoGo.

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BioMoGo in Action

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How does a BioMoGo shoe break down in a landfill?

While shoes with traditional Ethylene Vinyl Acetate™ (EVA) midsoles can last up to 1,000 years in a landfill, Brooks shoes with BioMoGo will biodegrade 50 times faster in an active enclosed landfill.

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The Life Cycle of a Running Shoe

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From that first run to the landfill

Eventually all shoes will end up in a landfill somewhere in the world. But before that happens, we at Brooks want to encourage you to make the most of your running shoes. Once you retire them from training--or racing, let them continue to lead a happy, long existence in The Life Cycle of a Running Shoe.

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