Brooks Sports Scores Big with Two Industry Awards
Brand’s Go-To Support Style, Adrenaline™ GTS 10, Wins Runner’s World “Best Update”; Brooks’ Launch Wins “Best Debut”
Bothell, Wash. – November 4, 2009
Leading running company Brooks Sports, Inc. (www.brooksrunning.com) announced today that two of its newest footwear styles have been honored by the worldwide authority on running, Runner’s World magazine. In the December 2009 issue, hitting newsstands November 3, Brooks’ Adrenaline™ GTS 10 is crowned “Best Update” and the all-new competition trainer, the Launch, wins the title of “Best Debut” in the Winter 2009 Shoe Guide.
Brooks’ Adrenaline™ GTS celebrates its tenth edition, with great comments by editors and wear-testers alike. Going strong since the first iteration in 1995, the Adrenaline GTS has been the go-to-support shoe for millions of runners worldwide. Runner’s World’s review recommends the Adrenaline™ GTS “for normal-arched runners looking for a stable responsive trainer.” Runner’s World’s wear-testers “loved the smooth ride” and “the snug wrap around the arch.”
“The Adrenaline™ GTS is a pillar of the Brooks brand, and we are thrilled that it has been recognized and honored by Runner’s World,” said Jim Weber, president and CEO of Brooks. “As a brand, we focus on creating shoes that allow runners to run longer, farther and faster. We’re constantly striving to innovate and improve our products to accomplish that goal and the “Best Update” win for the Adrenaline™ GTS 10 is a testament to that.”
In celebration of the Adrenaline™’s tenth edition, Brooks has reduced the retail price of the Adrenaline™ GTS 10 to $100. As of November 1, 2009, the shoe is available in one color way each for men and women with an additional two colors launching in January 2010.
The Launch, honored as Runner’s World’s “Best Debut” in its Winter 2009 Shoe Guide, is a lightweight neutral trainer equipped with an extremely flexible outsole and seamless heel-to-toe transition that works for many mid foot and forefoot strikers. Reviewed as “a fantastic new shoe that is lightweight, flexible and supportive with a fast feel,” the Launch “fit a range of foot types.” The magazine’s wear-testers applauded “the way the shoe moved with the foot” and commented on the Launch’s “lightweight” feel.
“The Launch is an exceptional addition to our competition line,” said Andre Kriwet, director of footwear merchandising at Brooks Sports, Inc. “Feedback from consumers and retailers has been extremely positive and we’re excited it performed to our expectations for Runner’s World.”
For more technical information about the Adrenaline™ GTS 10, the Launch, and all Brooks footwear, apparel, and accessories, please visit www.brooksrunning.com.
Brooks Sports, Inc. is a leading running company that designs and markets a line of performance footwear, apparel, and accessories in more than 40 countries worldwide. A subsidiary of Berkshire Hathaway Inc., Brooks was founded in 1914 and is headquartered in Bothell, Wash., near Seattle. The company’ s mission is to inspire everyone to run and be active by creating innovative gear that keeps them running longer, farther, and faster. Visit www.brooksrunning.com for more information, and follow frequent brand updates on Twitter (@brooksrunning) and Facebook (Brooks Sports).