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BlueLine shoe with tech elements

The Brooks BlueLine Lab

It’s not rocket science. But it’s close.

Introducing BlueLine: out-of-this-world technology, right here on earth. The BlueLine Lab is charting the course for the future of running shoes by developing innovative prototypes at a sprinter’s pace.

Step into the lab

A runner on a treadmill in the lab
Des Linden sitting on a bench
Des Linden sitting on a bench
run happy

The ability to quickly scale and leverage our innovative technologies while venturing into the unknown. We integrate new technologies into full shoes, then release them quickly to market, providing a new, better experience for all who run.

A blue line with BL in a circle on the left side

BlueLine Lab History

In major marathons, racers follow the blue line — the fastest route from start to finish. Our BlueLine Lab tackles futuristic shoe technology with the same approach, using the fastest path to get advanced prototypes developed and on to the feet of runners at lightspeed. The BlueLine team is quick on their feet and have been breaking new ground in speed, trail, and cushion shoes for years. Take a look at the roadmap of BlueLine Lab shoes, past to present.

Explore more shoes

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Learn more about our research and innovation process

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