At Brooks, we believe climate change demands urgent and universal action. We live, work, and run as part of a global community. The planet is our home, and because more than 150 million people worldwide run outside, it’s critical we take care of it.
The Intergovernmental Panel on Climate Change (IPCC) and the leading climate scientists from across the globe agree that the world must take immediate, rapid, and large-scale actions to cut global emissions in half by 2030 We must also reach net-zero greenhouse gas (GHG) emissions by 2050 to limit global temperature rise to 1.5°C and avoid the catastrophic impacts of climate change.
We are taking a science-based approach to address climate change and align efforts across every level of our business to reduce GHG emissions, from our raw materials, to manufacturing processes and every stage of our global supply chain.
Using the best practices and guidance from the Science Based Targets initiative (SBTi), we have developed ambitious, near- and long-term Scope 1, 2, and 3 GHG emissions reduction targets that were approved to meet the SBTi Net-Zero Standard - meaning our targets are in line with a 1.5°C trajectory – the most ambitious designation available through the SBTi and consistent with the reduction required to keep global warming below 1.5°C.
A critical first step toward taking action to reduce GHG emissions and achieve our science-based targets is to understand the sources of our GHG emissions. We track and disclose our GHG emissions in line with the Greenhouse Gas Protocol, the leading greenhouse gas accounting standard for corporations.
Our climate roadmap
Using the insights from our GHG emissions inventory, we developed a climate roadmap that identifies strategies to reduce GHG emissions across our value chain. These strategies were developed through a series of workshops in collaboration with key stakeholders across our organization, including product design and development, sourcing, and distribution teams. Each strategy identified in the workshops was modeled to calculate their GHG emissions reduction potentials, to provide us with clear paths to a reduction of our emissions and achievement of our science-based targets.
Key strategies in our approach to reduce GHG emissions:
Reducing Scope 1 and 2 emissions
Learn more about some of these strategies in our latest Corporate Responsibility Performance report and visit our sustainable consumption page for strategies that also play a key role in achieving our GHG emissions reduction targets.
We continually evaluate our climate roadmap knowing that additional strategies will be necessary to achieve our science-based targets. In addition to analyzing our GHG emissions inventory, we also utilize Life Cycle Assessment (LCA) as a tool to identify new opportunities to reduce GHG emissions and evolve our climate roadmap. Learn more about our LCA of the Ghost 15.
Brooks Global Headquarters
Brooks HQ is certified LEED Platinum, using 79% less energy than a typical office building. It is also the first commercially developed building to complete the City of Seattle’s Deep Green Pilot Program by meeting and surpassing rigorous sustainability benchmarks during a 12-month period. Among other sustainable building goals, the program requires curbing energy and water usage by 75% and reusing 50% of captured rainwater compared to an average office building.
We recognize that the sooner the world can curb GHG emissions, the greater the chance of keeping global temperature rise below 1.5°C. That's why we've committed to achieve net-zero GHG emissions by 2040 — 10 years ahead of the Paris Agreement.
Partnerships and global action will be critical to achieve our ambitious climate targets. Therefore, in 2020, Brooks became a signatory of The Climate Pledge, co-founded by Amazon and Global Optimism. Brooks was the first athletic brand and among the first 40 companies in the world to sign the commitment to meet the Paris Agreement 10 years early.
Our path to net-zero
How we will achieve net-zero GHG emissions:
- Prioritize GHG emissions reductions in line with climate science to achieve our near-term and long-term science-based targets.
- Neutralize all residual GHG emissions that we have not yet been able to reduce through independently verified carbon credits.
As we move along our climate roadmap, we recognize we will continue to be responsible for GHG emissions. To address this, we compensate for residual GHG emissions we have not yet reduced with carbon credits, to make an immediate impact to help address climate change.
We’re taking a product-by-product approach to neutralize remaining GHG emissions. We started in 2021 with our highest-volume style – the Ghost 14 – as our first carbon neutral product. Our commitment is ongoing so when each new version of the Ghost hits the stores, we will continue to make the shoe carbon neutral.
Carbon credits come from projects that verifiably avoid, remove, or reduce GHG emissions from the atmosphere through actions like displacing fossil fuel energy with the development of renewables, restoring degraded land with new forest and reducing fuel usage through clean cooking solutions.
How we choose carbon credit projects
Not all carbon credit credits are equal. Our approach to ensure quality includes purchasing carbon credits from projects that are verified to leading international standards within the voluntary carbon credit market (such as Verra, Gold Standard, and the American Carbon Registry), which ensures that carbon credits are additional, permanent, quantifiable and independently verified.
Additionally, we carefully selected our carbon offsetting partner, Climate Impact Partners, because they go the extra mile, undertaking additional due diligence beyond these standards to assess the projects against a broader range of criteria to ensure we are only working with the highest quality projects.
Finally, we prioritize projects that align with climate science and deliver clear social and environmental impacts beyond reducing GHG emissions, such as improving air quality, health and well-being for communities.
We currently prioritize purchasing carbon credits from projects that avoid GHG emissions from entering the atmosphere. We believe this has an immediate impact on climate change, as they prevent GHG emissions from entering the atmosphere in the first place. Our long-term approach is to transition to purchasing carbon credits from projects that permanently remove and store GHG emissions from the atmosphere.
Carbon credits for the Ghost
In partnership with Climate Impact Partners, we selected three projects that meet our strict criteria and purchased enough carbon credits from these projects to compensate for the GHG emissions for each pair of the Ghost 15 that we produce.
Renewable Energy Portfolio, Global
Overview: Support of this renewable energy portfolio facilitates the global transition to a low carbon energy future. Energy generation is one of the biggest emitters of GHG emissions, and renewable energy investment is a fast and effective solution to reduce these emissions.
Standard: UN Clean Development Mechanism (CDM)
Albany Water Improved Forest Management, Albany, U.S.
Overview: Albany, the capital of New York state, did not have a permanently protected forest buffer zone around this watershed before the project. Short-rotation clearcutting, which is typical in this region, risked the loss of not only trees but also the natural benefits forests provide to water sources. Emissions reductions are achieved by maintaining forest carbon stocks above short-rotation clearcutting.
Standard: The American Carbon Registry (ACR)
Cuel Wind Power, El Morro, Chile
Overview: Wind power project located south of Santiago, Chile, that facilitates the generation of renewable energy into the national grid. This project installed 22 wind turbines in El Morro in the region of Bio Bio, Chile, supplying zero-emissions electricity to the grid, thus avoiding GHG emissions by displacing fossil fuel power plants.
Standard: UN Clean Development Mechanism (CDM)
Certified carbon neutral
The Ghost 15 is a certified CarbonNeutral® product in accordance with the CarbonNeutral® Protocol, the leading global framework for carbon neutrality.