Our approach
The run is who we are. At Brooks, we believe in the power and kinetic joy of the run. This fuels our passion for the sport and the running community. The shoes and gear we develop, the experiences we create, and the partnerships we build should help make the run more inclusive and accessible. We are taking a strategic approach to ensure our values are represented in our business, and we are committed to reducing barriers to participation in the running industry, on the run, and in the running community.

Our diversity, equity, and inclusion efforts are guided by three objectives:
OBJECTIVE 1 Workplace Promote a diverse, equitable, and inclusive workplace. | OBJECTIVE 2 Runners Ensure representation of all who run. | OBJECTIVE 3 Run community Foster diversity and inclusion in the run community. |
Promote a diverse, equitable, and inclusive workplace.
We believe in the power of diversity that includes people of different races/ethnicities, national origins, abilities, genders, ages, sexual orientations, body types, and circumstances. We are pursuing practices that will achieve equity in our business — so everyone feels a sense of belonging as their own, authentic self.

Our commitments*:
- Achieve at least 50% women representation at all levels of Brooks employees in Europe
- Achieve at least 25% female representation on director level
- Attain at least 40% female representation on managerial level
- Maintain at least 4.0 out of 5.0 Inclusive Culture Score on Brooks employee Cultural Strengths Survey
*All diversity, equity, and inclusion commitments apply to the EMEA only
Gender demographics
At Brooks, we are focusing on growing women leadership in our workplace through hiring practices and our leadership and career development programs. We aim to create a healthy pipeline of gender-balanced talent to help lead Brooks.
Cultural diversity
As a global company, we recognize the uniqueness of cultural diversity in the European context. We strive to ensure that our European workforce reflects the diversity of the European population. We collect and analyze data on the demographic diversity of our workforce at each level of our organization as we work towards achieving cultural diversity among historically underrepresented groups.
Pay equity
Brooks began incorporating pay equity analysis into our hiring, promotion, and compensation processes in 2018. During offers and our annual compensation reviews, we analyze pay equity across employees in similar roles within our organization.
Inclusive culture
Brooks is committed to maintaining a workplace culture where everyone feels a sense of belonging and each person’s uniqueness is valued. We contribute to this through our various employee programs, including Mentorship, e-Learning, Insights Discovery, Connect Manager Training, Unconscious Bias Training, New Employee Orientation, and Employee Awards. On an annual basis, Brooks conducts an employee Cultural Strengths Survey to assess our culture. One area of focus within the assessment is “inclusive environment,” which is rated on a 5-point scale. We also do an overall review of our organization’s annual inclusion scores by demographic cohort to ensure there are no significant disparities between dominant and historically underrepresented groups.
Ensure representation of all who run.
Brooks commits to tell stories through a diverse set of runners and celebrate the power of the run to bring people together.

Our targets:
- Maintain 40% BIPOC representation in marketing stories and images
- Achieve 40% BIPOC representation in product testing by 2025
- Achieve 40% BIPOC representation in consumer insights by 2025
REPRESENTATION IN:
Marketing
With a focus on racial, gender, and LGBTQ+ diversity, Brooks recognizes the importance of representation, and we believe our marketing should reflect all who run. We work to diversify our model casting in photography and videos, our influencer and athlete teams, and our campaign partners. As we continue to track our marketing demographic data, we will learn and build on this foundation to advance representation on the run.
Product wear testing and consumer insights
We want to make sure each run is better than the last — a simple enough principle that guides every design and engineering choice we make. These decisions are brought to life by the unique, real-world humans who wear our gear. Our success is the result of tireless research with runners of every shape, strength, and experience. We value runners’ unique experiences and perspectives and seek to ensure we incorporate the most diverse group of runners possible as we develop our gear.
Foster diversity and inclusion in the run community
Brooks engages directly with our community by building partnerships with industry organizations that advance DEI, through our community impact programs that support teams and organizations advancing health and well-being through the power of the run, and by increasing diversity and inclusion.

Brooks x parkrun
Brooks has been involved with parkrun since launching a three-year partnership in the UK and Ireland back in 2020. Across the past three years Brooks has visited dozens of parkrun events, surprising communities with freebies, games and giving parkrunners the opportunity to walk, jog, run or volunteer in their trainer trials. Recently, the partnership was strengthened with Brooks stepping up to global footwear partner across every parkrun territory and become presenting partner in the USA, the Netherlands and Germany.
At Brooks, we believe in a world where everyone who wants to run feels welcome and has the place to do it. parkrun’s global presence and shared beliefs make this partnership a meaningful step forward in efforts to engage people everywhere so all can access and experience the power of the run in their own communities.
The multi-year partnership helps to keep parkrun events free, for everyone, forever, supporting all who want to take part – whether that be running, jogging, walking, volunteering, or coming along to spectate.