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\n Mikaela York\n

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ROLE:
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Run Perception Research Intern

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What was your internship project?
\nI designed, executed, and presented a User Experience (UX) research and design project, delivering a high-fidelity prototype of an app for the Run Research Team wear testers. This app allowed testers to engage with their data (similar to STRAVA), complete wear test surveys, access wellness and running resources, and see how their data impacts product creation. I partnered with teammates across the RunSights Lab to ideate, prototype, and test the app.\n

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How did your internship prepare you for your current role?
\nMy internship gave me foundational knowledge of Brooks products, the product creation cycle, technical development details, and how to keep fit, feel, and ride (biomechanics and perception) in mind during the product creation process. I strengthened my skills in analyzing and synthesizing data, allowing me to produce actionable insights and make data-driven decisions for both the consumer and the business. It also helped me build relationships with individuals I work with now, making collaboration and learning easier.\n

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What does a typical day look like for you now?
\nMost days involve balancing strategy with execution. Through the product creation cycle, some weeks are presentation heavy, others are focused on product meetings or research and insights.  Strategy includes identifying market trends and competitor insights, aligning product portfolio for future seasons, and attending stakeholder meetings for go-to-market plans. Execution involves product style meetings with designers and developers, supporting product marketing and sales with product content, and preparing internal presentations. A single day might include a number of these tasks, plus a run to test out what’s new in the market.\n

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What advice do you have for candidates applying for an internship at Brooks?
\nStep out of your comfort zone — you have nothing to lose and everything to gain, from personal and professional development to life experiences. Be transferable in your skills, your attitude, and your unique perspective. Soft skills are just as important as hard skills.\n

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