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‘Tis the season to shop local

A whimsical chalk art illustration showing three side-by-side storefronts amongst large hand-drawn snowflakes.

Want to know where to buy Brooks shoes and gear? We recommend your local running specialty store.

Why shop local?

Small businesses have had a tough time in 2020, and it’s more important than ever to support them. According to the Small Business Administration, there were approximately 30.7 million small businesses in the United States in 2019. A study organized by Facebook, the World Bank, and the Organisation for Economic Co-operation and Development estimated that more than 31 percent of small businesses in the U.S. have been rendered non-operational by the COVID-19 pandemic.

Shopping local is gratifying. It feels good to buy doughnuts from the mom and pop shop down the street or a sweet pair of Ghost 13s from the running specialty store in your neighborhood. You get excellent customer service and in return, your money goes straight to the people who work in those stores.

Consider buying your running gifts from a local running specialty store this holiday season. What you spend could be a lifeline for a small business. Shopping small for running gear helps your local economy, builds community, and connects you with other runners. 

A chalk art style illustration featuring four colorful gift bags with various designs like chevrons, snowflakes, angled lines, and a big red bow.

When to shop local

In 2010, American Express started the first Small Business Saturday™ in the U.S. as a way to help small businesses stand out amongst mega retailers during the big Black Friday and Cyber Monday shopping events. The idea is to give small, local brick-and-mortar businesses an opportunity to attract customers on the shopping bonanza of a weekend after Thanksgiving.

This year, Small Business Saturday is on November 28 and local running stores are sure to have plenty of shoes for you to try on. But once Small Business Saturday has come and gone, be sure to keep supporting your favorite local stores. Your continued, year-round patronage is essential to the growth of small businesses.

How to shop local

One of the biggest benefits of shopping local is the personalized experience. Knowledgeable employees can help find the perfect gear for you or your loved ones.

A fun chalk art style illustration of two speech bubbles, each with hand-drawn Brooks shoes instead of words.

The COVID-19 pandemic has made in-person shopping a challenge for small businesses and customers. Safety precautions limit contact with employees and stores have had to reduce hours and staff. Here are some tips you can use to shop safely when shopping local:

  • Buy online and use curbside pickup or delivery if available.
  • If shopping in-store, call ahead to make sure what you’re looking for is in stock.
  • Speak with a staff member over the phone and provide details about what you’re looking for. They are experts and can help you find the perfect fit, even if you’re not there in person.
  • If you liked your experience, shop again and tell your friends and family. Small businesses rely on frequent shoppers and referrals.
An illustration of three wrapped presents with red, blue, and black designs.

Where to shop local for Brooks gear

 Want to support local small businesses, get the best running gifts on the planet, and have your gear delivered on the same day you order it? Use the Brooks specialty store finder to search for a local running specialty store near you and use the code BROOKSSAMEDAY when you check out.

n illustration of five gift tags with a variety of designs strung up on a pink ribbon.