Brooks Sports Brings Run Happy Spirit to World’s Second Largest Running Market
Leading Running Brand Bolsters Global Presence with Japanese Subsidiary
Bothell, Wash. – Feb. 2, 2012
Leading running brand Brooks Sports, Inc. (www.brooksrunning.com) today announced an important mile marker in global brand growth: It will open its first Asian subsidiary, Brooks Sports K. K., in the world’s second largest running market, Japan. Partnering with Custom Produce INC. (CPI), Brooks will bring its industry-award-winning emphasis on customer service and its unique Run Happy approach to the Japanese market in 2012.
"To reach our goal to be the leader in performance running by 2020, we need partners who share our passion for running and an appreciation for our Run Happy spirit,” said Jim Weber, president and CEO of Brooks Sports, Inc. “CPI is that partner for us in Japan. They share our values and an understanding for what it takes to build a premium brand. We look forward to working closely with them to introduce Brooks to Japan’s 28 million runners."
Brooks K. K. was officially launched to Japanese retailers and media on Jan. 24, 2012, in Tokyo at a retail selling exhibition known as a “Tenjikai.” As the brand’s first step in growing the Asia-Pacific region, the event drew incredibly positive retail response, leading Brooks to double its 2012 forecast for the Japanese market.
“We are very excited about this new partnership with Brooks and the sales potential for the brand in the Japanese running market,” said Sadao Goukon, president of CPI. “We believe in the quality and innovation of Brooks’ products and that CPI will be able to grow Brooks into a major running brand in Japan. We look forward to taking the next steps to reach that goal.”
Brooks K. K. is the second international subsidiary for Brooks Sports, Inc. Brooks opened its first subsidiary in Germany nearly a decade ago. Focusing on Europe, the Middle East and Africa, Brooks EMEA experienced sales revenue growth of nearly 40 percent in 2011, relative to 2010, and more than 600 percent since its inception.
With product in more than 60 countries worldwide, Brooks is seeing brand momentum across the globe. In 2011, its international business grew by 26 percent, relative to 2010.
About Brooks Running Company
Brooks Running Company designs and markets running-specific performance footwear, apparel, and accessories in more than 60 countries worldwide. Brooks’ mission is to inspire everyone to run and be active by creating innovative gear designed to keep runners running longer, farther and faster. Brooks’ mission is supported by its Run Happy philosophy, a quest to celebrate and champion the sport of running and all runners everywhere. Founded 1914, Brooks is a subsidiary of Berkshire Hathaway Inc. and is headquartered in Seattle. Visit www.brooksrunning.com for more information or follow us on Twitter (@brooksrunning) and Facebook (www.Facebook.com/brooksrunning).