Last Updated: May 23, 2018
Information We Collect
Information You Give to Us
We collect information you provide directly to us. For example, we collect information when you: access or use the Services; purchase our products; review a product; participate in a survey, contest, promotion, activity or event; subscribe to our marketing newsletter; communicate with us via third-party social media sites; request customer support; or otherwise communicate with us. The types of information we collect directly from you include your name, username, email address, postal address, phone number, birth date, payment method information, photographs, videos, social media handles, and any other information you choose to provide. To advise you on product selection and better understand your running habits, we may ask for your gender, foot width, weight, type of exercise activity undertaken, pronation, demographic, and biographical information, injuries, and running assessment data. You may provide this information to us when using our Run Signature tool online or in our stores. In the future, and with your consent, we may collect scans of your feet to provide shoe recommendations and create personalized shoes.
Information We Collect Automatically When You Use Our Services
When you access or use the Services, we automatically collect information about you such as:
- Log Information. We log information about you when you visit and use the Services, including your Internet Protocol ("IP") address, access times, operating system, browser type and language, Internet Service Provider, and the web page you visited before navigating to our Services.
- Transaction Information. When you purchase a product, we collect information about the transaction, such as product details and the date and location of the purchase.
- Device Information. We collect information about the computer or mobile device you use to access our Services, including the hardware model, operating system and version, unique device identifiers and mobile network information.
Information Collected by Cookies and Other Tracking Technologies
Information We Collect from Third Parties
We may also obtain information from other sources and combine that with information we collect about you. For example, we collect information from consumer insight sources (such as information about your inferred interests) to help us better understand your interests.
How We Use the Information We Collect
In general, we use the information we collect to process your requests and transactions, provide you with high-quality service, tell you about opportunities we think will be of interest to you and administer your online account. We also use the information we collect to:
- Provide you tailored product recommendations based on your Run Signature input;
- Respond to your comments, questions, requests, and provide customer service;
- Process and deliver contest or sweepstakes entries and prizes;
- Monitor and analyze trends, usage, and activities in connection with the Services;
- Investigate and prevent fraudulent transactions and other illegal activities; and
- Personalize and improve the Services, and provide content, features, or advertisements that match your interests and preferences or otherwise customize your experience.
How We Share Information
We will not disclose, sell or rent your personal information to any third party except as follows:
- With third-party vendors, consultants, and other service providers who are working on our behalf and who require access to your information to carry out their work. For instance, we may share information about you with other companies that use this information to help us and other companies prevent fraudulent transactions;
- When you sign up for and participate in the interactive areas of our Services, certain information about you may be displayed publicly, such as your username, photos, biographical information, information about your activity on the Services (including but not limited to the date you created your account, the date you last logged into your account, prior posts and kudos, badges earned, etc.), and any other information you choose to provide;
- In response to a request for information if we believe disclosure is in accordance with any applicable law, regulation, or legal process, including lawful requests by public authorities to meet national security or law enforcement requirements;
- If we believe your actions are inconsistent with the spirit or language of our user agreements or policies, or to protect the rights and property of Brooks or others;
- In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business; and
- With your consent or at your direction.
We may also share aggregated or de-identified information, which cannot reasonably be used to identify you.
Social Sharing Features
The Services may offer social sharing features or other integrated tools, such as a Facebook “Like” button, which let you share actions you take on the Services with other media, and vice versa. The use of such features enables the sharing of information with your friends or the public, depending on the settings you establish with the third party that provides the social sharing feature. For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy policies of the third parties that provide these features.
We take reasonable measures, including administrative, technical, and physical safeguards, to help protect personal information from loss, theft, misuse, and unauthorized access, disclosure, alteration, and destruction.
Third Party Advertising and Analytics
Manage Your Personal Information
Online Account Information
You may access, update and correct your online account information at any time by logging into your online account and updating your preferences. If you wish to delete your online account, please email us at firstname.lastname@example.org, but note that we may retain certain information as required by law or for legitimate business purposes. We may also retain cached or archived copies of your information for a certain period of time.
Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of the Services. In certain regions, including the EEA, you can manage your cookie preferences any time on our website by selecting Cookie Preferences in the site footer. To opt out of being tracked by Google Analytics when using our web-based services, visit https://www.tools.google.com/dlpage/gaoptout.
You may opt out of receiving promotional communications from Brooks by following the instructions in those communications or by emailing email@example.com. If you opt out, we may still send you non-promotional emails, such as emails about your online account or your purchases.
Children and Our Services
Our services are not directed to children, and you may not use our services if you are under the age of 18. You must also be old enough to consent to the processing of your personal information in your country of residence (in some countries we may allow your parent or guardian to do so on your behalf).
Our retention periods for personal information are based on business needs and legal requirements. We retain personal information for as long as is necessary for the processing purpose(s) for which the information was collected, and any other permissible, related purpose. For example, we may retain certain transaction details and correspondence until the time limit for claims arising from the transaction has expired. In addition, when you consent to receive marketing communications from us, we retain your email address and information about your marketing preferences.
Our Global Operations
Residents of the European Economic Area
Data Subject Requests and Certain Rights
If you are a resident of the EEA, you have certain rights and protections under the law regarding the processing of your personal information, including:
- A right to obtain information: You have the right to request information about how we process your personal information.
- A right of access: You have the right to request access to, or a copy of, the personal information we process about you.
- A right of rectification: You have the right to request that we correct or supplement inaccurate or incomplete personal information we process about you.
- A right of erasure: You have the right to request that we delete personal information about you.
- A right to restriction of processing: You have the right to request that we restrict processing of your personal information, so that we can store such information but not further process it.
- A right to data portability: You have the right to request that we provide the personal information which you provided to us in a structured, commonly used and machine-readable format, and you have the right to transmit such data to another controller without hindrance from us.
- A right to object to processing: You have the right to request that we stop processing personal information about you (for example, when your personal information is processed for direct marketing purposes, you have the right to object to the processing of such data at any time by writing to firstname.lastname@example.org or clicking on the “unsubscribe” link available at the bottom of the messages received).
- A right to revoke your consent: When our processing is based on your consent, you have the right to revoke such consent at any time.
- The right to file a complaint: You have the right to file a complaint regarding our data protection practices with the data privacy authority in your country of residence. For contact details of your relevant local Data Protection Authority, please see http://ec.europa.eu/justice/data-protection/article-29/structure/data-protection-authorities/index_en.htm.
To exercise these rights, please email us at email@example.com. If you have an online account, you may also access, update, correct, and obtain a copy of certain personal information by accessing the “Settings” feature of your online account.
Legal Basis for Processing
If you are a resident of the EEA, we process your personal information when:
- We need to use your personal information to perform our responsibilities under a contract with you. For example, we will process your personal information provide products and services you order, including processing your payments, sending notifications related to your purchases, and processing any exchanges or returns you initiate, based on our legal obligation to perform under contracts we have entered with you.
- We have a legitimate interest in processing your personal data. For example, we may process your personal data to send you marketing communications based on our legitimate interest in providing information about products and services that may be of interest to you (unless applicable law requires us to obtain your consent, in which case we will do so).
- We have your consent to do so. For example, we may process your personal information based on your consent to send you marketing communications.
The European Commission has adopted standard contractual clauses (also known as Model Clauses), which provide safeguards for personal information that is transferred outside of Europe. We use these Model Clauses when transferring personal information outside of Europe. You can request a copy of our Model Clauses by emailing firstname.lastname@example.org.
Additional Information or Assistance
If you live in the United States, the data controller responsible for your personal information is Brooks Sports, Inc., with an address of:
Brooks Sports, Inc.
3400 Stone Way N., 5th Floor
Seattle, WA 98103
If you live outside of the United States, the data controller is Brooks Sports, B.V., with an address of:
Brooks Sports, B.V.
Prins Bernhardplein 200
Effective: May 23, 2018
What are Cookies?
- Cookies are small data files stored on your browser or device. They may be served by the entity that operates the website you are visiting (“first-party cookies”) or by other companies (“third-party cookies”).
- Pixels are small images on a web page or in an email. Pixels collect information about your browser or device and can set cookies.
- Local storage allows data to be stored locally on your browser or device and includes HTML5 local storage and browser cache.
- SDKs are blocks of code provided by our partners that may be installed in our mobile applications. SDKs help us understand how you interact with our mobile applications and collect certain information about the device and network you use to access the application.
|Category of Cookies||Why we use these cookies|
|Technical/Required||These cookies are essential for our services to function properly. Like the other cookies we use, technical cookies may be either first-party cookies or third-party cookies.|
|Preferences||We use these cookies to remember your settings and preferences.
For example, we may use these cookies to remember your language preferences.
|Performance||We use these cookies to collect information about how you interact with our services and to help us improve them.
For example, we may use these cookies to determine if you have interacted with a certain page.
|Analytics||We use these cookies to help us understand improve our services.
For example, we can use these cookies to learn more about which features are the most popular with our users and where we may need to make improvements.
|Advertising||We and our advertising partners use these cookies to deliver advertisements, to make them more relevant and meaningful to visitors to our website, and to track the efficiency of our advertising campaigns, both on our services and on other websites.|
- Although most browsers and devices accept cookies by default, their settings usually allow you to clear or decline cookies. If you disable cookies, however, some of the features of our services may not function properly.
- To prevent your data from being used by Google Analytics, you can install Google’s opt-out browser add-on.
- For information on how our advertising partners allow you to opt out of receiving ads based on your web browsing history, please visit http://optout.aboutads.info/. European users may opt out of receiving targeted advertising through the European Interactive Digital Advertising Alliance.
- To opt out of ads on Facebook, Pinterest, or Google that are targeted to your interests, use your Facebook, Pinterest, or Google Ads settings.
- Check your mobile device for settings that control ads based on your interactions with the applications on your device. For example, on your iOS device, enable the “Limit Ad Tracking” setting, and on your Android device, enable the “Opt out of Ads Personalization” setting.
Brooks Sports, Inc.
3400 Stone Way N., 5th Floor
Seattle, WA 98103
If you are located in the EEA:
Brooks Sports, B.V.
Prins Bernhardplein 200