Run Happy

Shoe Technology

Think of us as a tech company with a shoe fetish.

Step into cushion with DNA LOFT

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Title : Step into cushion with DNA LOFT
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Not too hard, not too soft 1:20
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Title : Not too hard, not too soft
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DNA LOFT provides our softest cushioning yet. It instantly adapts to the runners’ individual stride, weight and speed with a unique blend of ethylene-vinyl acetate (EVA), rubber and air. The rubber adds longevity to the EVA midsole, ensuring softness, while the air decreases the shoe’s weight. DNA LOFT is engineered to be lightweight and ultra-soft, without sacrificing durability or responsiveness, making it our most luxurious shoe technology yet.

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Body : DNA LOFT provides our softest cushioning yet. It instantly adapts to the runners’ individual stride, weight and speed with a unique blend of ethylene-vinyl acetate (EVA), rubber and air. The rubber adds longevity to the EVA midsole, ensuring softness, while the air decreases the shoe’s weight. DNA LOFT is engineered to be lightweight and ultra-soft, without sacrificing durability or responsiveness, making it our most luxurious shoe technology yet.
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Run soft with DNA LOFT

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Energise your run with DNA AMP

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Title : Energise your run with DNA AMP
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Let the energy do the work for you 1:26
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Title : Let the energy do the work for you
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DNA AMP is a polyurethane (PU) based cushioning system designed for energy return. It does this with a foam which naturally expands as force is applied. To deliver an amplified experience, we encase the foam in a thermoplastic polyurethane skin which resists horizontal expansion. The result is a springy ride with best-in-class energy return.

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Body : DNA AMP is a polyurethane (PU) based cushioning system designed for energy return. It does this with a foam which naturally expands as force is applied. To deliver an amplified experience, we encase the foam in a thermoplastic polyurethane skin which resists horizontal expansion. The result is a springy ride with best-in-class energy return.
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Get energised with DNA AMP

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Guide your stride with GuideRails

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Title : Guide your stride with GuideRails
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It's kinda like bowling bumpers 1:23
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Title : It's kinda like bowling bumpers
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GuideRails™ technology delivers on-demand support, allowing your hips, knees and joints to move the way you do naturally. Think of GuideRails as bumpers in bowling. When your stride falls out of place, they kick in to guide your stride back in line. They’re there when you need them and out of your way when you don’t.

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Body : GuideRails™ technology delivers on-demand support, allowing your hips, knees and joints to move the way you do naturally. Think of GuideRails as bumpers in bowling. When your stride falls out of place, they kick in to guide your stride back in line. They’re there when you need them and out of your way when you don’t.
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Shop shoes with GuideRails

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Midsole Tech

If a shoe were a sandwich, the midsole would be the meat. It’s the part between the outsole and the upper and it defines the experience.

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Title : Midsole Tech
Body : If a shoe were a sandwich, the midsole would be the meat. It’s the part between the outsole and the upper and it defines the experience.
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BioMoGo DNA

BioMoGo DNA adapts to your specific weight, pace, gait and running surface. It makes for a springier step which is customised for your stride.

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Segmented Crash Pad

the segmented crash pad is a system of fully integrated shock absorbers. They work to maximise efficiency, provide cushioning and create smooth heel-to-toe transitions.

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Extended Progressive Diagonal Rollbar

this rollbar is a high-density post at the medial arch. It’s engineered to provide support and create a smoother transition from the midstance to propulsion phase.

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Pivot Posting System

the pivot posting system is a trail-specific technology which provides stabilising suspension on both sides of the heel and forefoot.

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Outsole Tech

The outsole is the bottom-most part of the shoe which comes into direct contact with the ground.

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Title : Outsole Tech
Body : The outsole is the bottom-most part of the shoe which comes into direct contact with the ground.
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Dual Stability Arch Pod

the dual stability arch pod found in the Dyad enhances inherent stability without the use of a post. This means stability without the stiffness.

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Ballistic Rock Shield

the ballistic rock shield is a thermoplastic EVA sheath between the outsole and the midsole. It protects the forefoot by spreading out point loads from sharp objects.

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TrailTack Rubber

TrailTack rubber, found in the Cascadia and the Caldera, is a sticky compound which provides outstanding uphill and downhill traction, even on wet surfaces.

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Upper Tech

The upper refers to the part of the shoe which covers the toes, top of the foot, sides of the foot and back of the heel. So, basically everything that isn’t the midsole or outsole.

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Title : Upper Tech
Body : The upper refers to the part of the shoe which covers the toes, top of the foot, sides of the foot and back of the heel. So, basically everything that isn’t the midsole or outsole.
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3D Fit Print

using an advanced screen-printing process, the 3D Fit Print adds strategic structure and stretch for a seamless fit.

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Ariaprene™ Mesh

this upper mesh is a foam-core technology designed to dry quickly and feel like a second skin.

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3D Rubber Print

an advanced screen-printing process applies 3D Rubber Print to increase protection and durability in trail shoes.

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Engineered Mesh

we use a custom-designed and strategically woven mesh to provide optimal structure and breathability.

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Fit Knit

our premium knit upper construction is specifically designed for optimal fit and performance. Its construction is designed to deliver a more sock-like fit.

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GORE-TEX™

for waterproof yet breathable protection, we use GORE-TEX™ to ensure that feet stay dry and comfortable.

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Ortholite™ Sockliner

this sockliner acts as a contoured insert designed to fill any negative space underfoot.

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Ultimate Sockliner

this sockliner is a PU insert with an OrthoLite(r) memory foam middle layer which provides cushioning, breathability and conformability.

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Find the best shoe for you

Get started on the right foot by putting it in the right shoe.  

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Research & Testing Approach

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Scientist recording a runner on a treadmill in the lab

Built for your run

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Bra Engineering

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