Brooks® Hits Starting Blocks of Seattles SEAFAIR Festival
Renowned Northwest Event Adds Local Running Brand as Sponsor
SEATTLE – Dec. 12, 2006
What do hydroplanes, pirates and Brooks running gear have in common? You’ll now find them all at Seattle’s 2007 SEAFAIR celebration, with performance running company Brooks Sports, Inc. joining as the Official Running Shoe and Apparel Sponsor of SEAFAIR Sports.
The recently signed sponsorship agreement gives hometown company Brooks exclusivity in the running shoe and apparel category for SEAFAIR’s
"SEAFAIR is excited to welcome Brooks as our official footwear and apparel partner for SEAFAIR 2007," said Director of SEAFAIR Sports Mike Ogliore. "Brooks' long-standing tradition within the local running community only adds to the momentum we are witnessing heading into the third year of the
With an unwavering focus on delivering peak performance through product, service and a cultural spirit that stays true to the run, Brooks connects with runners through strategic grassroots marketing activities such as its new partnership with SEAFAIR.
“Brooks is thrilled to participate in SEAFAIR—one of our region’s most exciting and community-driven summer festivals,” said Brooks Events Marketing Manager Kim Anderson. “Bringing together crowds of enthusiastic runners in Brooks’ own backyard, SEAFAIR presents an amazing opportunity for us to connect with consumers in meaningful and inspirational ways.”
Brooks offers a robust line of performance running footwear, apparel and accessories throughout the Northwest and the world. Sold predominately at specialty running retailers, Brooks products are designed to work with the body’s mechanics of motion, enhance comfort and aid in injury prevention. Considered the brand of choice among discerning runners who are serious about their equipment, Brooks is renowned for remarkable fit, advanced fabrications and superior functionality.
Brooks Sports, Inc. is a leading running company that designs and markets a line of performance footwear, apparel and accessories in more than 40 countries worldwide. A subsidiary of Berkshire Hathaway Inc., Brooks was founded in 1914 and is headquartered in Bothell, Wash., near Seattle. The company’s mission is to inspire people to run and be active by creating innovative gear that keeps them running longer, farther and faster. Visit www.brooksrunning.com for more information.