Brooks® Sports Earns Three Green Medals from Industry
Leading Running Company Honored for Environmental Stewardship and Eco-friendlier Technology
Bothell, Wash. – December 2, 2008
Performance running company Brooks Sports, Inc. has been honored with three Mother Nature-approved industry awards. Footwear News, the leading trade publication for the entire footwear industry, awarded Brooks its 2008 Green Award, while top running publications Runner’s World and Trail Runner gave public high-fives to Brooks’ eco-friendlier technology, BioMoGo. Runner’s World presented Brooks and BioMoGo with its 2008 International Green Award and Trail Runner planted its first-ever Sprout Award on BioMoGo for “Best Green Innovation.”
“At Brooks, we believe runners care about the environment and we need to reduce our impact whenever possible,” said Jim Weber, president and CEO of Brooks. “We haven’t figured it all out, but we’re working hard at providing a more sustainable running experience, and these awards confirm we’re taking steps in the right direction.”
Footwear News 2008 Green Award: The leading footwear trade publication trumpets Brooks’ efforts to be more sustainable, which include eco-friendlier technologies like BioMoGo and HPR Green, waste-reducing manufacturing practices like Compression Molded Preform (CMP), and shoe boxes made from 100-percent recycled paperboard and non-toxic, soy-based inks. Footwear News will present the Green Award to Brooks on December 3, at the publication’s 2008 Achievement Awards Breakfast. All Achievement Award winners are also featured in the magazine’s annual FN Achievement Awards issue, on newsstands today.
“Brooks has been a leader in developing sustainable materials. Among other green initiatives, Brooks’ BioMoGo midsole proves that the company is committed to making innovative, eco-friendly product,” said Michael Atmore, footwear group editorial director for Condé Nast Publications, which publishes Footwear News. “The fact that Brooks is willing to share the technology with other companies just underscores how serious they are about going green.”
Runner’s World 2008 International Green Award: Presented to a technology or company that best addresses the environmental impact of running, the leading running magazine’s International Green Award has only been awarded twice in the past three years—both times to Brooks. This time it was to honor Brooks’ Trance™ 8, which launched in July 2008 with the inclusion of BioMoGo, the first-ever biodegradable running shoe midsole. BioMoGo is designed to break down 50 times faster than traditional Ethylene Vinyl Acetate™ (EVA) midsoles, saving 29.9 million pounds of landfill waste over a 20-year period. Brooks’ revolutionary midsole stole the green spotlight at Runner’s World’s 2008 International Shoe Summit in November.
Brooks previously took home the Runner’s World Innovation Award in 2006, for its pioneering use of HPR Green—an environmentally friendly, non-petroleum based outsole rubber—in combination with its use of CMP technology in its manufacturing process. This manufacturing process reduces material waste by more than 50 percent, while increasing material consistency. CMP also saves steps and time, reducing labor and energy outputs.
Trail Runner 2008 Sprout Award: BioMoGo also grabbed Trail Runner‘s Sprout Award for “Best Green Innovation” in its December “Green” issue, available on newsstands now. New in 2008, the Sprout Awards recognize a race director, company, community leader, and innovation that have made remarkable steps to achieve environmental and social consciousness during the year. Trail Runner’s editors feel BioMoGo will have “a direct impact on reducing landfill waste” and applaud Brooks’ open-source stance with the technology.
For additional information about BioMoGo and other environmental stewardship programs from Brooks, please visit Brooks Sports’ “Green Room” at www.brooksrunning.com/greenroom.
Brooks Sports, Inc. is a leading running company that designs and markets a line of performance footwear, apparel, and accessories in more than 40 countries worldwide. A subsidiary of Berkshire Hathaway Inc., Brooks was founded in 1914 and is headquartered in Bothell, Wash., near Seattle. The company’s mission is to inspire everyone to run and be active by creating innovative gear that keeps them running longer, farther, and faster. Visit www.brooksrunning.com for more information.
About Footwear News
Footwear News is the leading footwear trade magazine published weekly by the Fairchild Fashion Group, a division of Condé Nast Publications. For more than 60 years, Footwear News has provided industry leaders an inside perspective on footwear news, fashion trends, and business strategies. Visit www.footwearnews.com for more information.
About Runner’s World
Recognized as the worldwide authority on running information, the mission of Rodale’s Runner’s World is to inform, advise, and motivate runners of all ages and abilities. Runner’s World, published by Rodale, aims to help runners achieve their personal health, fitness, and performance goals, and to inspire them with vivid, memorable storytelling. Currently Runner’s World publishes 14 international editions. Runner’s World’s award-winning companion Web site, www.runnersworld.com, is the largest running community on the Internet, featuring interactive, searchable, and targeted content for runners of all ages and abilities.
About Trail Runner
Trail Runner is the country's leading magazine for off-road running enthusiasts and athletes. In-depth editorial and compelling photography informs, entertains, and inspires readers of all ages and abilities to enjoy the outdoors and to improve their health and fitness through the sport of trail running. Visit www.trailrunnermag.com for more information.