Brooks® Sports Opens Preorder of Limited Edition Racing Shoe
Chrissie Wellington Sets New Ironman® World Record in Fundraising T7 Racer
Bothell, WA (November 22, 2010)
Leading running company Brooks Sports, Inc. (www.brooksrunning.com) announced today it has opened preorder of a limited edition run of its popular road racing flat, the T7 Racer, to honor world renowned triathlete, three-time Ironman® World Champion, and Ironman® world record holder Chrissie Wellington. Wellington shattered the Ironman® world record on Sunday to win Ford Ironman® Arizona in a blazing time of 8:36:13. Running a 2:52:56 marathon leg in the T7 Racer, Wellington surpassed the previous world record by more than 11 minutes.
Brooks created the limited edition shoe exclusively for Wellington, originally from the UK. Three full months in advance of the regular T7 Racer's debut, consumers can now preorder one of only 200 pairs of the shoe at www.brooksrunning.com/Wellington. The limited edition T7 Racer retails for $85, and Brooks will donate $25 for each pair sold to the Blazeman Foundation for ALS (www.waronals.com), a charity close to Wellington’s heart.
Built on Brooks' Curved Platform®, the ultra lightweight, ultra flexible T7 Racer features a streamlined, asymmetrical upper that wraps the arch securely from start to finish. The "Wellington" limited edition also includes: br>
- Convenient loops on tongue and heel for easy triathlete transition from bike to run
- The British flag depicted on the heel counter
- "War on ALS" inscription on heel area overlay
- Sockliner with special message to Chrissie
"Chrissie’s Ironman® performance yesterday was nothing short of incredible! On and off the course, she continues to be an inspiration to all. The availability of the limited edition T7 Racers gives Chrissie's fans a chance to own her go-to competition shoe before the regular model hits the market, and support a great cause in the process," said Jesse Williams, sports marketing manager at Brooks. "We're proud to have an athlete of her caliber representing our brand, and we look forward to cheering her on in 2011."
"The T7 Racer is an amazing shoe!" said Wellington. "I love the way Brooks modified it to suit my specific needs, and that they’ve created a promotion around this shoe that supports a cause that’s important to me."
Brooks is offering various sizes of the limited edition T7 Racer, a unisex competition shoe, on a first come, first served basis, while supplies last. Men should order their regular racing flat shoe size, while women should trend about 1.5 sizes smaller than their regular women's racing flat shoe size.
"Chrissie has been a wonderful ambassador for the sport and for the Blazeman Foundation. We are very appreciative of the role she and Brooks are playing to help fight the War on ALS," said Mary Ann Blais, mother of the late Jon "Blazeman" Blais. "Jon was a great son, teacher, and athlete who faced ALS with courage and determination to help make a difference for those who follow. He would be so proud and thrilled with this support."
While Wellington has trained and competed in Brooks shoes for several years, she chose to name Brooks her official performance running shoe brand in January 2010. She is the first triathlete to join Brooks' elite group of professional athletes.
For more information about the limited edition T7 Racer and all Brooks performance running footwear, apparel, and accessories, please visit www.brooksrunning.com. The regular T7 Racer will launch February 1, 2011.
Brooks Sports, Inc. is a leading running company that designs and markets a line of performance footwear, apparel, and accessories in more than 40 countries worldwide. A subsidiary of Berkshire Hathaway Inc., Brooks was founded in 1914 and is headquartered in Bothell, Wash., near Seattle. The company's mission is to inspire everyone to run and be active by creating innovative gear that keeps them running longer, farther, and faster. Visit www.brooksrunning.com for more information, and follow frequent brand updates on Twitter (@brooksrunning) and Facebook (Brooks Sports).
About Chrissie Wellington
Get to know Chrissie Wellington, including her races, results, and other sponsors, at her Web site: www.chrissiewellington.org.