Brooks® Launches Facebook Application for Runners
‘Brooks Running Club’ Allows Members to Share All Facets of Their Running Life Online
Bothell, Wash. – November 11, 2009
Leading running company Brooks Sports, Inc. (www.brooksrunning.com) announced today the official launch of its Brooks Running Club application for members of Facebook, the world’s largest social network.
The Brooks Running Club application is available now for download on Facebook. It enables any running enthusiast to share his or her personal running progress, connect with other local runners, inspire others to run, and even win Brooks footwear and apparel!
“At Brooks, we invite everyone to experience the joy of running,” said Dave Larson, Brooks VP of Marketing. “We’re excited to extend that invitation to the Facebook community and give members the chance to come together online and ‘Run Happy’.”
As members of the Brooks Running Club, users can:
- Share Running Progress: Post running goals, daily mileage, PRs, race results, and upcoming events to your Facebook profile page
- Connect with Other Runners: Find running buddies in your local area, form running teams, host running-themed events
- Inspire Others: Throw a water bottle, share a gel, present a trophy, and send fun Superpokes to help spread Brooks’ ‘Run Happy’ vibe!
- Win Prizes: Members have access to periodic free drawings for Brooks shoes and running gear
“In creating the Brooks Running Club application, we wanted to give runners a way to come together, encourage each other and share their passion for the sport. What better platform to achieve that through than Facebook?” said Meredith Han, Brooks Director of Online Marketing. “One of the most exciting opportunities is to create online training groups for upcoming races, where racers from all over the world can share training and nutrition advice, injury prevention tips, and then meet for the first time on race day after months of online interaction.”
To download the Brooks Running Club application for Facebook, please visit http://apps.facebook.com/brooksrunningclub/. For more information about Brooks, or to purchase Brooks footwear, apparel or accessories, please visit www.brooksrunning.com. The Brooks Running Club was created in association with Ascentium, a Bellevue, Washington-based interactive agency.
Brooks Sports, Inc. is a leading running company that designs and markets a line of performance footwear, apparel, and accessories in more than 40 countries worldwide. A subsidiary of Berkshire Hathaway Inc., Brooks was founded in 1914 and is headquartered in Bothell, Wash., near Seattle. The company’ s mission is to inspire everyone to run and be active by creating innovative gear that keeps them running longer, farther, and faster. Visit www.brooksrunning.com for more information, and follow frequent brand updates on Twitter (@brooksrunning) and Facebook (Brooks Sports).