Brooks® Sports Poised to Launch Limited Edition Racing Shoe
T7 Racer to Honor Triple Ironman World Champion Chrissie Wellington, Raise Funds to Fight ALS
Bothell, Wash. – October 5, 2010
Leading running company Brooks Sports, Inc. (www.brooksrunning.com) announced today it will release early a limited edition run of its popular road racing flat, the T7 Racer, to honor world renowned triathlete and reigning Ironman® World Champion Chrissie Wellington. Brooks created the limited edition shoe exclusively for Wellington, originally from the UK, to wear in the Ford Ironman® World Championship on Saturday, Oct. 9, 2010. Nearly four full months in advance of the regular T7 Racer's debut, today consumers can find out at www.brooksrunning.com/Wellington how they can purchase one of only 200 pairs of the limited edition shoe. The limited edition T7 Racer will retail for $85, and Brooks will donate $25 for each pair sold to the Blazeman Foundation for ALS (www.waronals.com), a charity close to Wellington’s heart.
Built on Brooks' Curved Platform®, the ultra lightweight, ultra flexible T7 Racer features a streamlined, asymmetrical upper that wraps the arch securely from start to finish. The "Wellington" limited edition also includes:
- Convenient loops on tongue and heel for easy transition from bike to run
- The British flag depicted on the heel counter
- "War on ALS" inscription on heel area overlay
- Sockliner with special message to Chrissie
All eyes are on Wellington to bring home the champion title for the fourth consecutive year at the ultimate Ironman® competition in Kona, Hawaii. One of the biggest challenges in worldwide sport, the defining race includes a 2.4-mile swim, 112-mile bike ride, and 26.2-mile marathon run. Wellington holds the current women's course record of 8:54:02.
“On and off the course, Chrissie Wellington continues to be an inspiration to all. The availability of the limited edition T7 Racers gives Chrissie’s fans a chance to own her go-to competition shoe before the regular model hits the market, and support a great cause in the process,” said Jesse Williams, sports marketing manager at Brooks. “We're proud to have an athlete of her caliber representing our brand, and we look forward to cheering her on in Kona.”
“The T7 Racer is an amazing shoe!” said Wellington. “I love the way Brooks modified it to suit my specific needs, and that they’ve created a promotion around this shoe that supports a cause that’s important to me.”
Brooks will offer various sizes of the limited edition T7 Racer, a unisex competition shoe. Men should order their regular racing flat shoe size, while women should trend about 1.5 sizes smaller than their regular women's racing flat shoe size. Sales available on a first come, first served basis.
“Chrissie has been a wonderful ambassador for the sport and for the Blazeman Foundation. We are very appreciative of the role she and Brooks are playing to help fight the War on ALS,” said Mary Ann Blais, mother of the late Jon "Blazeman" Blais. “Jon was a great son, teacher, and athlete who faced ALS with courage and determination to help make a difference for those who follow. He would be so proud and thrilled with your support."
While Wellington has trained and competed in Brooks shoes for several years, she chose to name Brooks her official performance running shoe brand in January 2010. She is the first triathlete to join Brooks’ elite group of professional athletes.
For more information about the limited edition T7 Racer and all Brooks performance running footwear, apparel, and accessories, please visit www.brooksrunning.com. The regular T7 Racer will launch February 1, 2011.
Brooks Sports, Inc. is a leading running company that designs and markets a line of performance footwear, apparel, and accessories in more than 40 countries worldwide. A subsidiary of Berkshire Hathaway Inc., Brooks was founded in 1914 and is headquartered in Bothell, Wash., near Seattle. The company’ s mission is to inspire everyone to run and be active by creating innovative gear that keeps them running longer, farther, and faster. Visit www.brooksrunning.com for more information, and follow frequent brand updates on Twitter (@brooksrunning) and Facebook (Brooks Sports).
About Chrissie Wellington
Get to know Chrissie Wellington, including her races, results, and other sponsors, at her Web site: www.chrissiewellington.org