New Trance 7 Named "Editors Choice" by Runner's World
Runner’s World Editors Honor Recent Shoe Updates Made by Leading Running Brand
Bothell, Wash. – July 24, 2007
Brooks Sports’ momentum continues to build in the running industry. World-renowned running resource, Runner’s World awarded the Brooks Trance 7 its coveted Editor’s Choice award in its upcoming Fall 2007 Shoe Review. The review, which recommends the Trance 7 “for runners with low to flat arches looking for a shoe with a smooth ride,” will be published in the September issue of Runner’s World hitting newsstands July 31st.
“We are excited to receive such great recognition from Runner’s World and its editors,” said Jim Weber, president and CEO of Brooks Sports, Inc. “This award validates the effort and creativity of our entire product creation team at Brooks. We relentlessly strive to create best-in-class running footwear, apparel and accessories for our customers, and the new Trance 7 reflects this.”
Similar to Runner’s World, running specialty retailers have also responded favorably to the Trance 7’s new look and feel. Sales of the Trance 7 to specialty running accounts are 31% higher than sales of the Trance 6 during each model’s first two months at retail.
The Trance 7 exhibits a powerful blend with Brooks’ best footwear technologies. Brooks’ PDRB, HydroFlow® and MoGo–a revolutionary midsole compound that ensures a prolonged “first feel” without compromising durability or support–deliver a smooth running experience mile after mile. More technical information on the Trance 7 is available on brooksrunning.com.
The early success of the Trance 7 demonstrates only part of Brooks’ momentum in the specialty running market. In May, Sports Marketing Surveys shared the following information in its semiannual Running Specialty Store Sales Survey conducted of this critical retail channel:
- Brooks ranks No. 1 in the survey’s Brand Strength Forecast, which formulates each brand’s strength as reported by all running specialty stores that carry that brand.
- Brooks also ranks No. 1 in the survey’s respected Market Strength Forecast, which formulates each brand’s predicted strength as reported by all running specialty stores that participate in the panel, regardless of whether they carry the brand in question.
- Brooks takes top billing in the survey’s Dealer Confidence Index, which measures retailers’ overall impressions of each brand and the company it represents.
Brooks Sports, Inc. is a leading running company that designs and markets a line of performance footwear, apparel and accessories in more than 40 countries worldwide. A subsidiary of Berkshire Hathaway Inc., Brooks was founded in 1914 and is headquartered in Bothell, Wash., near Seattle. The company’s mission is to inspire everyone to run and be active by creating innovative gear that keeps them running longer, farther and faster. Visit www.brooksrunning.com for more information.
About Runner’s World
Recognized as the worldwide authority on running information, the mission of Rodale’s Runner’s World is to inform, advise, and motivate runners of all ages and abilities. Runner’s World aims to help runners achieve their personal health, fitness, and performance goals, and to inspire them with vivid, memorable storytelling. Currently Runner’s World publishes nine international editions in 11 countries. Runner’s World’s companion Web site, www.runnersworld.com, is the largest running community on the Internet, featuring interactive, searchable, and targeted content for runners of all ages and abilities.