Brooks® Shoes Stand Tall on Industry Award Podiums
Updates to Top Running Shoes Garner a Trio of Editorial Distinctions
Bothell, Wash. – March 4, 2008
Brooks Sports continues to build award-winning running footwear. World-renowned running resource Runner’s World and trail-running authority Trail Runner both crown Brooks’ Cascadia 3 as “Editor’s Choice,” while Runner’s World also heralds the Adrenaline™ GTS 8 as “Best Buy.” Both medaling styles launched earlier this year.
In the Spring 2008 Shoe Review found in its March issue, Runner’s World honors the Adrenaline™ GTS 8 as “Best Buy.” Editors recommend the standout shoe “for runners with low to normal arches seeking a soft, durable trainer.” Wear-testers loved its soft cushioning and stable ride enhanced by slight updates, including more segmentation in the heel and a rounded heel outsole.
In addition to the Runner’s World tribute, Brooks’ retail partners have seen strong marketplace adoption for the latest Adrenaline™ GTS introduction. The number of Adrenaline™ GTS 8 shoes shipped to accounts before February 10, 2008, rose 12 percent relative to the number of Adrenaline™ GTS 7 shoes shipped during the same period in 2007.
In its Trail Shoe Review found in the April issue—which hits newsstands this week—Runner’s World names Brooks’ bold Cascadia 3 trail running shoe “Editor’s Choice.” Regarded as “a superb update. . .for those runners looking for a supportive shoe that can handle a variety of terrain,” the Cascadia 3 gets extra credit for shaving a full ounce off its predecessor’s weight. Wear-testers applauded the Cascadia 3’s excellent traction, wide base, and great stability and cushioning.
The Cascadia 3 also took home Trail Runner‘s “Editor’s Choice” award in its Spring Shoe Review, found in the April issue available on newsstands now. Editors felt “the sleek-looking shoe fit great, and the substantial midsole and grippy outsole blocked out trail stingers and provided excellent support on rough terrain.”
"We are ecstatic that these editors and others in the running industry share our excitement toward the Adrenaline™ GTS 8 and Cascadia 3, “said Fritz Taylor, senior vice president of footwear for Brooks Sports, Inc. “These awards are a testament to the Brooks footwear team’s dedication to delivering shoes that incorporate features runners love along with purposeful enhancements to improve the ride.”
Arriving on the heels of the “Editor’s Choice” award Runner’s World granted the Trance™ 7 in its Fall 2007 Shoe Review, these latest footwear distinctions underscore Brooks as a top choice for runners who are discerning about their gear. More technical information on the Adrenaline™ GTS 8, the Cascadia 3, and all Brooks footwear, apparel, and accessories is available on brooksrunning.com.
Brooks Sports, Inc. is a leading running company that designs and markets a line of performance footwear, apparel, and accessories in more than 40 countries worldwide. A subsidiary of Berkshire Hathaway Inc., Brooks was founded in 1914 and is headquartered in Bothell, Wash., near Seattle. The company’s mission is to inspire everyone to run and be active by creating innovative gear that keeps them running longer, farther, and faster. Visit www.brooksrunning.com for more information.
About Runner’s World
Recognized as the worldwide authority on running information, the mission of Rodale’s Runner’s World is to inform, advise, and motivate runners of all ages and abilities. Runner’s World aims to help runners achieve their personal health, fitness, and performance goals, and to inspire them with vivid, memorable storytelling. Currently Runner’s World publishes nine international editions in 11 countries. Runner’s World’s companion Web site, www.runnersworld.com, is the largest running community on the Internet, featuring interactive, searchable, and targeted content for runners of all ages and abilities.
About Trail Runner
Trail Runner is the country's leading magazine for off-road running enthusiasts and athletes. In-depth editorial and compelling photography informs, entertains, and inspires readers of all ages and abilities to enjoy the outdoors and to improve their health and fitness through the sport of trail running. Visit www.trailrunnermag.com for more information.