Brooks Sports, Inc. Privacy Policy

Last Updated: September 18, 2014

This Privacy Policy describes how information about you is collected, used, and disclosed by Brooks Sports, Inc., and its subsidiaries (collectively, "Brooks" or "we"). This Privacy Policy applies to information we collect when you access or use our websites or other online or mobile services or applications ("Services"), shop in our stores, or otherwise interact with us.

From time to time, Brooks may revise this Privacy Policy. If we make changes, we will notify you by revising the "Last Updated" date above, and in some cases, we may provide you with more prominent notice (such as adding a statement to our homepage or sending you an email notification). We encourage you to review this Privacy Policy whenever you access our Services to stay informed about our information practices and the ways you can help protect your privacy.

Collection of Information

Information You Provide to Us

We collect information you provide directly to us. For example, we collect information when you: access or use the Services; purchase our products; participate in a survey, contest, promotion, activity, or event; subscribe to our newsletter; communicate with us via third-party social media sites; request customer support; or otherwise communicate with us. The types of information we may collect directly from you include your name, email address, postal address, phone number, birth date, photographs, information about your exercise habits, weight and shoe width, demographic information, payment method information, transaction history, and any other information you choose to provide.

Information We Collect Automatically When You Use Our Services

When you access or use the Services, Brooks may also automatically collect information about you such as:

  • Log Information. We log information about you when you visit and use the Services, including your Internet Protocol ("IP") address, access times, operating system, browser type and language, Internet Service Provider ("ISP"), and the web pages that you visit.
  • Transaction Information. When you purchase a product, we collect information about the transaction, such as product details and the date and location of the purchase.
  • Information Collected by Cookies and Other Tracking Technologies. We may automatically collect information about you using cookies, web beacons, and other tracking technologies. "Cookies" are small data files stored on your hard drive by a website. Among other things, cookies help us to improve the Services and your experience, understand which areas and features of the Services are popular, and count visits. For more information about removing or rejecting cookies, please see "Your Privacy Choices" below. We may also collect information via web beacons (also known as "tracking pixels"), which are electronic images that may be used in the Services or in emails. Among other things, web beacons help us to monitor user activity, deliver cookies, count visits, understand usage and campaign effectiveness, and determine whether an email has been opened and acted upon.

Information We Collect From Other Sources

Brooks may also obtain information from other sources and combine that with information we collect about you. For example, we collect information from consumer insight sources (such as information about your inferred interests) to help us better understand your interests.

Use of Information

We may use the information we collect about you for a variety of purposes, including to:

  • Provide, maintain, and improve the Services;
  • Provide and deliver products and services, process and complete transactions, and send you related information, including purchase confirmations and invoices;
  • Respond to your comments, questions, and requests and provide customer service;
  • Communicate with you about products, services, offers, promotions, contests, sweepstakes, rewards, and events, and provide other news and information about Brooks and our select partners;
  • Process and deliver contest or sweepstakes entries and prizes;
  • Monitor and analyze trends, usage, and activities in connection with the Services;
  • Investigate and prevent fraudulent transactions and other illegal activities;
  • Personalize and improve the Services, and provide content, features, and/or advertisements that match your interests and preferences or otherwise customize your experience on the Services; and
  • Link or combine with other information we receive from third parties to help understand your needs and provide you with better service.

Our Services are based in the United States and the information we collect is governed by U.S. law. By accessing or using our Services or otherwise providing information to us, you consent to the processing and transfer of information in and to the U.S. and other countries.

Sharing of Information

We may share personal information about you as follows:

  • With third-party vendors, consultants, and other service providers who are working on our behalf and who require access to your information to carry out their work. For instance, we may share information about you with other companies that use this information to help us and other companies prevent fraudulent transactions;
  • When you sign up for and participate in the interactive areas of our Services, certain information about you may be displayed publicly, such as your name, photos, and any other information you choose to provide;
  • With other companies, for purposes of sending their own direct mail and helping them to understand your interests, unless you opt out of this type of sharing by contacting us at store@brooksrunning.com;
  • In response to a request for information if we believe disclosure is in accordance with any applicable law, regulation, or legal process;
  • If we believe your actions are inconsistent with the spirit or language of our user agreements or policies, or to protect the rights and property of Brooks or others;
  • In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business; and
  • With your consent or at your direction.

We may also share aggregated, non-personally identifiable information about you.

Social Sharing Features

The Services may offer social sharing features or other integrated tools, which let you share actions you take on the Services with other media, and vice versa. The use of such features enables the sharing of information with your friends or the public, depending on the settings you establish with the third party that provides the social sharing feature. For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy policies of the third parties that provide these features.

Security

We take reasonable measures, including administrative, technical, and physical safeguards, to help protect personal information from loss, theft, misuse, and unauthorized access, disclosure, alteration, and destruction.

 

Third Party Advertising and Analytics

We may allow third parties to serve advertisements on our behalf across the Internet and to provide analytics services. These third parties may use cookies, web beacons, and other technologies to collect information, such as your IP addresses, identifiers associated with your mobile device or applications on the device, web browsers, pages viewed, time spent on pages, links clicked, and conversion information. This information may be used by Brooks and other companies to analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests, and better understand your usage. This Privacy Policy does not apply to third-party cookies, web beacons, or other tracking technologies, and we encourage you to check the privacy policies of these third parties to learn more about their privacy practices. For more information about Internet-based ads, or to opt out of having your web browsing information used for behavioral advertising purposes, please visit www.aboutads.info/choices.

We also use a third party to "power" product reviews on our Services. When you submit a product review, you become subject to the terms of use and privacy policy of this third party and the reviews you submit may be posted on our Services and on third party sites.

Your Privacy Choices

Online Account Information

You may access, update and correct your online account information at any time by logging into your online account and updating your preferences. If you wish to delete your online account, please email us at store@brooksrunning.com, but note that we may retain certain information as required by law or for legitimate business purposes. We may also retain cached or archived copies of your information for a certain period of time.

Cookies

Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of the Services.

Your California Privacy Rights

California law permits residents of California to request certain details about how their information is shared with third parties for direct marketing purposes. Under the law, a business must either provide this information or permit California residents to opt in to, or opt out of, this type of sharing. Brooks permits you to opt out of having information about you shared with third parties for their direct marketing purposes. If you would like to opt out of this sharing, please contact us at store@brooksrunning.com.

Promotional Communications

You may opt out of receiving promotional emails or text messages from Brooks by following the instructions in those communications or by emailing store@brooksrunning.com. If you opt out, we may still send you non-promotional emails, such as emails about your account or our ongoing relations.

Contact Us

Brooks welcomes your comments and questions about this Privacy Policy. Please address comments or questions to store@brooksrunning.com or Brooks Sports, Inc., Attn: Privacy Policy, 3400 Stone Way N., 5th Floor, Seattle, WA 98103.