Women's PureFlow 3

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$100.00 $80.00
Style #120155

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Additional Information

Embrace lightweight without losing cushion in the get-up-and-go women's PureFlow 3. We've fine-tuned features like a more rounded heel, sculpted the medial side while integrating a wider Nav Band, and repositioned the Toe Flex to better align your stride. So all you feel is the sweet cushion in your running shoes, and all you need is the open road.

We’re not the only people going with the Flow: Runner’s World Magazine named the PureFlow 3 its "Best Update" in their March 2014 issue. The editors praised new design for its smoother landing, more flexibility in the forefoot, and improved fit; calling the PureFlow 3 "a bargain-priced trainer that handles a lot of miles."


Just like our core line, we hold PureProject to the industry’s highest weartest and durability standards. Because of their lightweight construction and fewer materials, runners should generally expect shoes from the PureProject line to last approximately 250-300 miles.


> See the Men's PureFlow 3

Runner's World is a registered trademark of Rodale Inc. © 2014 Rodale Inc. All rights reserved.

  • Shoe Category: PureProject
  • Arch: Medium, High
  • Body Build: Small, Medium
  • Platform: Anatomical Platform
  • DNA Layout: Biomogo DNA Layout
  • Construction Type: Stroebel
  • Water-Resistent: No
  • Waterproof: No
  • Competition: Road racing
  • Launch Date: January 1, 2014
  • Weight: 6.8oz
  • Midsole Drop: 4mm

What's New

PureFlow 3

  • BioMoGo DNA midsole provides adaptive cushioning
  • Rounded heel offers better alignment, minimizing stress on joints
  • Omega Flex Grooves add stability and flexibility
  • Nav-band wraps your foot for comfortable security
  • No-sew overlays give ultimate comfort
Great for road running

Great for road running

Ideal for Medium to High Arches

Ideal for medium to high arches

Midsole drop

Midsole drop 4mm

Weight

Weight 6.8 oz

Ideal for normal pronation

Ideal for runners with normal pronation

Technology

DNA Midsole

An innovative cushioning system that adapts to runners of all sizes and speeds, providing a custom ride.

Learn more

Rounded Heel

The slight curve of the heel aligns force through the center of your ankle joint, reducing internal stress on your body.

Learn more

DNA Midsole

What is it?

Brooks DNA is an innovative and uniquely adaptive cushioning system. By adapting to your specific weight, pace, gait and running surface, DNA offers customized cushioning and adds a spring to your step.

Traditional cushioning takes a one-size-fits-all approach, but we know that each runner is different. Brooks DNA was developed to continuously tailor the level of cushioning to your specific needs – even as they change during the run.

How does it work?

Brooks DNA is made up of a highly viscous non-Newtonian material or more simply put, a material that adapts to the specific force you apply to it. Part of the brilliance is that this compound was engineered to perform at the molecular level (picture millions of resilient 'nanosprings').

If you looked at Brooks DNA through a microscope, you'd see that it's made up of individual molecules connected in strands. These strands (which form chains) react to the amount of force placed on the foot, dispersing pressure and providing resiliency. Bottom line of this physics lesson: You get tailored cushioning that reacts to your specific weight, pace, gait, movement and running environment – "made-for-me" cushioning vs. "one size fits all."

And, as with all good technology, we’ve taken it a step further (two steps actually):

  • BioMoGo DNA is DNA technology blended with the BioMoGo midsole to provide adaptive cushioning throughout the midsole vs. just in the heel and forefoot.
  • BioMoGo DNA midsole includes an organic, non-toxic additive that biodegrades the midsole 50 times faster than traditional EVA when it comes into contact with anaerobic landfill microbes (otherwise known as active, enclosed landfills).

  • 30% more cushioning than standard midsole materials (gel or EVA)
  • Twice as much energy return for more pep in your step
  • Great performance no matter your weight or running pace
  • Smoother transition from heel to toe

Rounded Heel

What is it?

“Rounded Heel” is just a fancy name that we like to use for the rounded and reduced heel on our shoes. The slight curvature in the heel vastly improves the alignment of your body, encouraging a more efficient stride.

How does it work?

It’s really quite simple. The curvature in the heel works to align the body by shifting the contact point forward. As you hit the ground there is a greater clearance distance under the middle of your heel, which aligns force through the center of your ankle, thus reducing internal stress on your body.

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Reviews

REVIEW SNAPSHOT®

by PowerReviews
PureFlow 3
 
3.4

(based on 67 reviews)

Ratings Distribution

  • 5 Stars

     

    (26)

  • 4 Stars

     

    (12)

  • 3 Stars

     

    (6)

  • 2 Stars

     

    (9)

  • 1 Stars

     

    (14)

64%

of respondents would recommend this to a friend.

Pros

  • Lightweight (53)
  • Cushions impact (42)
  • Comfortable (39)
  • Responsive (25)
  • Arch support (23)

Cons

  • Narrow / tight (19)
  • Uncomfortable (15)
  • Too stiff (8)
  • Wears quickly (8)
  • Poor traction (6)

Best Uses

  • Gym (22)
  • Distance / endurance (21)
  • Dry conditions (20)
  • Walking (17)
  • Work (8)
    • Sizing:
    • Feels full size too small

       

      Feels half size too small

       

      Feels true to size

       

      72% 

      (47 reviews)

      Feels half size too big

       

      Feels full size too big

       
    • Width:
    • Feels too narrow

       

      Feels true to width

       

      73% 

      (47 reviews)

      Feels too wide

       
    • Arch Type:
    • Average arch (51), High arch (7), Low arch (4)
    • Reviewer Profile:
    • Enthusiast (36), Gym rat (18), Casual/ recreational (12)
    • Was this a gift?:
    • No (61), Yes (4)

Most Liked Positive Review

 

Review pre-run

I'm a big fan of the Pureflow 2. So when these came out, I was due for new running shoes and purchased these. I just received them so I have not run in...Read complete review

I'm a big fan of the Pureflow 2. So when these came out, I was due for new running shoes and purchased these. I just received them so I have not run in them.

However out of the box, the first thing I noticed is the color is not as pictured. The shoe is black (not charcoal), with fushia accents, and a very dark silver sole (not white). To be honest, I probably would not have purchased this (or at least this color) had I known it was black.

The toe box also feels tighter both in width and height. I really like the roomier toe box and that is why I preferred the pureflows over the other pure project models.

I will post more after a few runs, but I'm undecided about the shoes from first impressions.

VS

Most Liked Negative Review

 

Horrible update to PureFlow

I have been a marathoner for years, and recently switched to triathlons, training for Ironman this summer. I have been a Brooks lover for all those years, especially when the PureFlows came...Read complete review

I have been a marathoner for years, and recently switched to triathlons, training for Ironman this summer. I have been a Brooks lover for all those years, especially when the PureFlows came out, I finally could run pain free and my times were much faster than with previous shoes. I LOVE the PureFlow 2's and have bought almost 6 pairs of them in the past 1.5 years. The changes made to the PureFlow 3's are ridiculous. This is an almost minimal shoe, lightweight, made for mid-foot striking. WHY WOULD YOU CHANGE IT TO A NARROWER sole for people who have all the impact mid-foot!? I am disgusted by the 3's and hope that Brooks re-thinks their PureFlow design. Who tests these shoes? If you are mid-foot striker then a wider base is ideal. Making a narrower shoe is counter-intuitive. I hope Brooks goes back to the PureFlow 2 base, otherwise once I can't find the 2's I'm looking for another brand.

Reviewed by 67 customers

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Displaying reviews 1-5

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4.0

comfy!

By RunawayBride

from Austin, TX

About Me Casual/ Recreational

Pros

  • Comfortable
  • Cushions Impact
  • Durable
  • Good Traction
  • Lightweight
  • Pronation Control
  • Responsive

Cons

  • Poor Arch Support

Best Uses

  • Dry Weather
  • Gym
  • Walking
  • Work

Comments about PureFlow 3:

Love this shoe! Everything is wonderful so far except the arch support but honestly I think that's because I have a higher arch than most people. I also hoped for a little more cushion from the pure line. Over all a great comfortable shoe.

  • Sizing:
  • Feels true to size
  • Width:
  • Feels true to width
  • Arch Type:
  • Average Arch
  • Was this a gift?:
  • Yes

Comment on this review

 
5.0

"Nice shoes"

By CourtKris

from Boise, ID

About Me Avid Athlete

Pros

  • Comfortable
  • Cushions Impact
  • Durable
  • Good Arch Support
  • Good Traction
  • Lightweight

Cons

    Best Uses

    • Endurance Training

    Comments about PureFlow 3:

    Was a gift for my daughter who needed new running shoes because she is training for a half-marathon. She said she loves them!

    • Sizing:
    • Feels true to size
    • Width:
    • Feels true to width
    • Arch Type:
    • Average Arch
    • Was this a gift?:
    • Yes

    Comment on this review

     
    5.0

    Awesome

    By monday

    from wisconsin

    About Me Gym Rat

    Pros

    • Comfortable
    • Cushions Impact
    • Lightweight

    Cons

      Best Uses

      • Gym

      Comments about PureFlow 3:

      I had the PureConnect 2 and loved how light they were, but wanted something with a little more cushioning heading into winter treadmill season. Both Brooks products are great.

      • Sizing:
      • Feels true to size
      • Width:
      • Feels true to width
      • Arch Type:
      • Average Arch
      • Was this a gift?:
      • No

      Comment on this review

       
      2.0

      Different fit from PureFlow 2,

      By Zumba Mama

      from Arizona

      About Me Gym Rat

      Pros

      • Cushions Impact
      • Lightweight
      • Responsive

      Cons

      • Uncomfortable

      Best Uses

        Comments about PureFlow 3:

        I teach seven Zumba classes a week, and the PureFlow 2 was my absolute favorite shoe to teach in. Lightweight, perfect fit, great support. I was hoping to have the same love for the PureFlow 3, but they have changed the fit just enough that these don't work for me at all. The sides of the shoe are too high and cut into my inside ankle. I tried to make them work - wore higher/thicker socks, bought insoles to lift my foot a snitch higher - but by the third class I taught in them, my ankles were screaming at me. I ended up teaching class barefoot by the end.
        I've been a Brooks believer for the last 14 years, and am so disappointed in these shoes. Sadly, I am going to have to return them. I sure wish they had the same fit as the PF2!

        • Sizing:
        • Feels true to size
        • Width:
        • Feels true to width
        • Arch Type:
        • Average Arch
        • Was this a gift?:
        • No

        Comment on this review

        (1 of 1 customers found this review helpful)

         
        1.0

        What a bummer

        By Kim

        from Austin, TX

        About Me Gym Rat

        Pros

        • Cushions Impact
        • Lightweight

        Cons

        • Too Stiff
        • Uncomfortable

        Best Uses

          Comments about PureFlow 3:

          This is my 4th pair of PureFlows. When I bought the original PureFlows, I thought it was the perfect shoe. I could not be more disappointed with my newest pair. The top of the shoe is so stiff that when I bend my foot, the top pinches into my pinky toe on both feet. I've worn a few weeks to see if they would break in, and it has improved a little but is still painful. I've never had to break in my PureFlows before -- they were always good to go out of the box. And honestly, I think they just feel cheaply made. I will definitely not buy a pair of PureFlows and may not buy Brooks again. Why mess with something that was so good?

          • Sizing:
          • Feels true to size
          • Width:
          • Feels true to width
          • Arch Type:
          • Average Arch
          • Was this a gift?:
          • No

          Comment on this review

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