News

Brooks New PureConnect Captures Runner’s World Best Debut Award

Recently launched lightweight style honored, while new Adrenaline GTS 12 available at retail today

Bothell, Wash. – November 3, 2011

Brooks PureConnect, the new, ultra-lightweight, flexible running shoe by Brooks Sports, was awarded "Best Debut" by the worldwide authority on running, Runner’s World. In the magazine’s December Winter Shoe Guide, the PureConnect is praised for its lightweight feel and snug fit.

"This new shoe strikes a balance between barefoot-inspired minimalism and cushioning-required training," stated the Runner’s World review of the PureConnect. "It has a lightweight, barely there feel yet is substantive enough to handle long tempo runs."

One of four shoes in the Brooks PureProject collection, PureConnect puts as little as necessary between the runner and the ground. It features a fusion of lightweight materials and innovative technologies including an extended Toe Flex for incredible flexibility, a Nav Band for a close-to-the-foot fit, and an IDEAL Heel that aligns the runner's center of gravity for optimal spring with every step. Now runners can connect with the ground and activate new muscles with every stride.

"We are so ecstatic to receive such great recognition for the PureConnect from Runners World," said Andre Kriwet, global director of footwear product management for Brooks. "Runners were telling us that they craved a feel-the-road, hug-the-corners ride in a shoe that was ready for training right out of the box. This award from Runner’s World and the amazing feedback we are receiving from runners, prove we delivered this with the PureProject collection."

Brooks Adrenaline GTS 12 was also reviewed by Runner’s World. It was one of six stability shoes included in the Winter Shoe Guide and is the newest update of the brand’s best seller. Featuring the same revered fit and feel as previous version, the Adrenaline GTS 12 now includes more mesh for breathability, a friction-resistance heel, and a caterpillar crash pad that encompasses more strides.

One wear tester stated the shoe had "a very comfortable upper with great heel and forefoot cushioning," while another said, "It performed well on both the road and the track."

The Adrenaline GTS 12 launches today at retailers globally and on BrooksRunning.com. The Adrenaline GTS style is one of the best selling shoes for Brooks, evidenced by the Adrenaline GTS 11 experiencing a 25% global increase in units sold YTD.

The suggested retail price of the PureConnect and Adrenaline GTS 12 are $90 and $110, respectively. For more technical information about the PureConnect, Adrenaline GTS 12, and all Brooks performance running shoes, apparel, and accessories, please visit BrooksRunning.com.


About Brooks
Brooks is a leading running company that designs and markets a line of performance footwear, apparel, and accessories in more than 60 countries worldwide. A subsidiary of Berkshire Hathaway Inc., Brooks was founded in 1914 and is headquartered in Bothell, Wash., near Seattle. The company’s mission is to inspire everyone to run and be active by creating innovative gear that keeps them running longer, farther, and faster. Visit www.brooksrunning.com for more information, and to follow frequent brand updates on Twitter (@brooksrunning) and Facebook (Brooks Sports).

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