Brooks Running Company Launches Online Community Through MapMyRun App
Brooks Partners with MapMyFitness to Inspire, Educate and Connect Runners
Seattle – July 16, 2013
For many, running is about more than just numbers or routes. It’s also about community and connection. Today, Brooks Running Company gives those runners a virtual gathering place: The Run Happy Group, where runners nationwide can find inspiration, education and connection. The digital community lives on MapMyFitness properties, including MapMyRun and MapMyFitness.
The Run Happy Group comes out of a one-of-a-kind partnership between leading running brand Brooks Running Company and innovative social fitness company MapMyFitness and their MapMyRun app. The Run Happy Group is the first fully integrated program between a major consumer sportswear company and MapMyFitness.
Exclusive to the partnership is a “Rate My Run” Brooks-sponsored feature that allows everyone who logs a run through MapMyFitness properties to share (and rate) their experience with options like Crushed Goals, Kicked Butt and Finished with a Smile. The rating system encourages runners to express their fitness progress through multiple social channels, building up the community that the Run Happy group promotes.
“Runners tell us that, after health and fitness, the No. 1 reason they run – and the most common reason they continue to run – is for fun and enjoyment,” said Heather Snavely, Senior Director, Global Brand. “We created the Run Happy Group to give runners a place to share those fun experiences and to be a source of inspiration for each other. As the leading online community of runners, MapMyFitness was the perfect partner to bring this community to life.”
MapMyRun’s current features allow users to easily track, analyze and share running routes, distance, time, pace, calories burned and much more. Brooks’ Run Happy Group adds exclusive new features designed just for runners to the desktop experience. These features include expertise on running and racing, inspirational and motivational content from Brooks and partners, a Run Happy Instagram feed and the ability to “Rate My Run.”
Local groups are another integral part of the Run Happy Group. After joining the nationwide group, runners can sync up with a local group managed by an in-town specialty running store where they’ll discover new routes in their neighborhood, details on local events and runs, store discounts and more. Launching with more than 300 retailers across the country, local groups allow members to run with more than just their phones, they allow them to find and run with friends.
MapMyRun is available for iOS, Android and Blackberry users. Runners can join the Run Happy Group by following the “Rate My Run” prompts after completing a run on the app or by visiting www.mapmyrun.com/runhappy.
About Brooks Running Company
Brooks Running Company designs and markets running-specific performance footwear, apparel, and accessories in more than 60 countries worldwide. Brooks’ mission is to inspire everyone to run and be active by creating innovative gear that keeps them running longer, farther and faster. Brooks’ mission is supported by its Run Happy philosophy, a quest to celebrate and champion the sport of running and all runners everywhere. Founded 1914, Brooks is a subsidiary of Berkshire Hathaway Inc. and is headquartered in Seattle. Visit www.brooksrunning.com for more information or follow us on Twitter (@brooksrunning) and Facebook (www.Facebook.com/brooksrunning).