Brooks Running Company Seeks Coaches with a Run Happy Spirit Who Go the Extra Mile

Leading Running Brand Opens 2013 Inspiring Coaches Program Nominations

Bothell, Wash. – March 1, 2013

High school track and field and cross country coaches are unsung heroes who teach our youth self-confidence, determination, tenacity, respect and the value of teamwork. Oh yeah, and how to run really, really fast and far.

In recognition of these very important individuals, Brooks Running Company today announced the call for entries for the 2013 Inspiring Coaches program. Anyone inspired by a current high school track and field or cross country coach can nominate him or her for the esteemed award at Brooks will accept applications through May 19, 2013, and announce the top 25 finalists in June. The 2013 Inspiring Coach of the Year will be unveiled in August.

"While the coaching job on paper is to teach these young athletes how to run, train and compete, the best coaches go far beyond this call of duty," said Jim Weber, chairman and CEO of Brooks Sports, Inc. "Through the run, these leaders inspire their teams to achieve athletic and personal greatness well past graduation. It's important and rewarding to both recognize and support these extraordinary individuals who often become positive mentors for life."

Brooks created the Inspiring Coaches program in 2011 after hearing hundreds of stories of high school track and cross country coaches who volunteer their time, pay for team expenses and use running to help keep kids positively motivated and active. Wanting to pay tribute and help support this work, Brooks challenged high school athletes, parents, fellow faculty and others to share stories about remarkable coaches in the communities and nominate them for recognition.

As part of the 2013 Inspiring Coaches program, Brooks will award each of the 25 finalists:

  • $5,000 in Brooks performance running footwear, apparel, and/or accessories for his or her team;
  • $500 cash for additional team expenses; and
  • Membership into the Brooks Inspire Daily (I.D.) program.

The 2013 Inspiring Coach of the Year will also receive:

  • An additional $5,000 in Brooks gear;
  • An additional $2,000 in cash; and
  • A trip for two to the 2014 Brooks PR Invitational.

Chosen from thousands of applicants, the Brooks 2012 Inspiring Coach of the Year was Coach Paul Raley. Coach Raley started from scratch and self-funded high school track and field programs at Benton High School in Benton, Wis., and Scales Mound High School in Scales Mound, Ill.

Brooks named Coach Amy Pitzel from Katy Taylor High School in Katy, Texas, the Brooks 2011 Inspiring Coach of the Year. Coach Pitzel was chosen not just because of the confidence, focus and spirit she instills in her team, but also for how she led them and her community through a tragic event.

The Inspiring Coaches Program is a cornerstone in Brooks' growing support of competitive running at all levels. Brooks' other investments in future stars of the sport include sponsoring 50 of the top high school track programs in the U.S. and recognizing the fastest high school runners from around the country in the Brooks PR Invitational.

To learn more about Brooks' Inspiring Coaches Program and to nominate a coach, please visit

About Brooks Running Company
Brooks Running Company designs and markets running-specific performance footwear, apparel, and accessories in more than 60 countries worldwide. Brooks’ mission is to inspire everyone to run and be active by creating innovative gear designed to keep runners running longer, farther and faster. Brooks’ mission is supported by its Run Happy philosophy, a quest to celebrate and champion the sport of running and all runners everywhere. Founded 1914, Brooks is a subsidiary of Berkshire Hathaway Inc. and is headquartered in Seattle. Visit for more information or follow us on Twitter (@brooksrunning) and Facebook (

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