Berkshire Hathaway Inc. and Brooks Running Company Unveil the Year’s Biggest Investment Opportunity: You
Inaugural “Invest in Yourself” 5k Fun Run Gets Berkshire Shareholders and Omahans Active in More than the Stock Market
Bothell, Wash. – January 22, 2013
This May Berkshire Hathaway Inc. Chairman and CEO Warren Buffett will add something completely different to his portfolio: the first-ever "Invest in Yourself" 5k fun run. Timed with the Berkshire Hathaway Annual Shareholders Meeting in Omaha, the inaugural event, on May 5, 2013, will encourage participants to take stock of their health, embrace an active lifestyle, and experience Brooks’ Run Happy spirit first-hand.
"It’s going to be a great weekend for Berkshire Hathaway shareholders, and a 5k will be the perfect complement to the See’s Candies, Dilly Bar and Cherry Coke everyone will enjoy while here," said Mr. Buffett. "I’m challenging all of our managers to participate, and I’m anxious to see who the fastest person in our Berkshire Hathaway family is."
The course will lead participants on a scenic route through downtown and historic Omaha and provide plenty of opportunities for spectators to view the race and cheer on participants. Mr. Buffett will fire the starting gun and crown winners at the podium. Brooks’ President and CEO Jim Weber will run with an expected crowd of several thousand.
"Brooks’ mission is to inspire everyone to run and be active and we are thrilled Mr. Buffett, fellow Berkshire Hathaway companies and the Omaha community will join us for a run on Sunday morning," said Weber. "I look forward to toeing the start line and seeing which managers beat me to the tape!"
Brooks enlisted the help of its longtime partner Competitor Group, Inc.—organizers of the Rock ‘n’ Roll Marathon Series—to coordinate logistics and bring "Invest in Yourself" to life in Omaha.
In celebration of the race and the shareholders meeting, Brooks created a limited edition Berkshire Hathaway PureCadence 2 commemorative running shoe, featuring an image of Mr. Buffett breaking the tape. Shareholders will be able to purchase the shoe in the Brooks booth at the shareholders expo.
Race registration opens to the public today. For more information about the Berkshire Hathaway "Invest in Yourself" 5k, and to register, please visit www.investinyourself5k.com.
Media wishing to attend to cover (or participate in) the race should contact Erin Krause at Erin.Krause@brooksrunning.com or by phone at 425-489-2444.
Brooks Running Company designs and markets a line of performance footwear, apparel, and accessories in more than 60 countries worldwide. A subsidiary of Berkshire Hathaway Inc., Brooks was founded in 1914 and is headquartered in Bothell, Wash., near Seattle. The company’s mission is to inspire everyone to run and be active by creating innovative gear that keeps them running longer, farther, and faster. Visit www.brooksrunning.com for more information, and follow frequent brand updates on Twitter (@brooksrunning) and Facebook (www.Facebook.com/brooksrunning).