Brooks Sports’ PureProject Tops Running Shoe Leaderboard Out of the Blocks
Leading Running Brand Finishes Year With Double Digit Growth, Top Honors From Retail Accounts and Runners
Bothell, Wash. – January 18, 2012
Brooks Sports, Inc. crossed the finish line for 2011 leading overall brand market share in the specialty running channel (SRA) for the twelfth straight month, according to Leisure Trends Group’s Run Specialty RetailTRAK™. Brooks' continued growth in the space was amplified in late 2011 by the October launch of PureProject, the brand’s collection of lightweight running shoes. PureProject sales vaulted Brooks to the top spot in October and November 2011 with 33 percent market share in the minimalist running shoe category, according to Leisure Trends. This was fueled by sales of the PureCadence, which became the best-selling minimalist shoe at SRA for the same two-month period.
Also experiencing significant growth was Brooks entire footwear line. In 2011, Brooks' total U.S. footwear sales rose 39 percent, bolstered in part by three styles experiencing triple-digit growth: Ghost (up 134 percent), Trance (up 114 percent) and Ravenna (up 100 percent). Not to be outdone, the Brooks top seller, the Adrenaline GTS (up 23 percent in the U.S.), retained its position as the No. 1 shoe at SRA in 2011, also according to Leisure Trends.
"2011 marked a fantastic year for Brooks as we made great headway toward our quest to become the next billion-dollar brand in running. We remained steadfast on providing best-in-class product and service to customers and found new ways to successfully connect with runners ‘round the globe," said Jim Weber, president and CEO of Brooks Sports, Inc. "Making 2011 even more exceptional, we capped off the year with the global launch of PureProject. From R&D to design to launch, we approached the lightweight market with a unique point of view that combined runner insights, proprietary technologies, biomechanics, and beautiful design. Initial sales numbers and consumer excitement support that our instincts were right on track."
Validating the sales growth seen on the footwear side, Brooks’ Trance 11 and PureFlow today received awards by worldwide authority on running, Runner’s World. In the magazine’s Spring Shoe Guide found in the March issue, the Trance 11 earned the coveted "Editor’s Choice" award and the PureFlow was announced as a "Best Buy."
Brooks’ footwear momentum wasn’t the only high point for Brooks in 2011, other business highlights include:
- International business increased more than 26 percent.
-Fleet Feet Sports crowned Brooks "2011 Supplier of the Year" at its annual National Franchise Conference in June for providing excellent product, support, and services. Fleet Feet also noted last year Brooks became the first brand to log more than $20 million in sales across its 90-store franchise network.
- Credibility with Serious Runners;
- Overall Product Appeal New Line vs. Current Line;
- In House Customer Service;
- Accuracy of Delivery (At-once);
- Product Availability (At-once);
- Accuracy of Delivery (Advance);
- Product Availability (Advance);
- Speed of Delivery (At-once);
- Speed of Delivery (Advance);
- Profit to Dealer;
- Sales Rep Support;
- Company’s Terms/Policies;
- Overall Mean Rating.
With 2011 ending with a bang, Brooks’ 2012 momentum is at an all-time high. For spring, Brooks’ global backlog is up 45 percent and the outlook for the rest of the year shows no sign of fatigue.
For more information about Brooks' performance running footwear, apparel, and accessories, please visit www.brooksrunning.com.
About Brooks Running Company
Brooks Running Company designs and markets running-specific performance footwear, apparel, and accessories in more than 60 countries worldwide. Brooks’ mission is to inspire everyone to run and be active by creating innovative gear designed to keep runners running longer, farther and faster. Brooks’ mission is supported by its Run Happy philosophy, a quest to celebrate and champion the sport of running and all runners everywhere. Founded 1914, Brooks is a subsidiary of Berkshire Hathaway Inc. and is headquartered in Seattle. Visit www.brooksrunning.com for more information or follow us on Twitter (@brooksrunning) and Facebook (www.Facebook.com/brooksrunning).