Brooks Running Company Signs Outdoor Industries Women’s Coalition CEO Pledge to Advance Women’s Leadership

Chief Executive Officer, Jim Weber, Elected to OIWC Board of Directors

SEATTLE- Jan. 7, 2016

Today, Jim Weber, CEO of Brooks Running Company signed the OIWC CEO Pledge, committing to accelerate women’s participation and leadership within the company. The CEO Pledge, developed by the Outdoor Industries Women’s Coalition (OIWC), ensures gender diversity is a strategic, visible priority within the outdoor, snow, bike, and run industries. Separate from the CEO Pledge, Weber was also elected to serve on the OIWC Board of Directors, where he’ll contribute his business expertise and knowledge of the run.

“I’m passionate about creating career opportunities and developing everyone to their full potential as impact players in our industries. The OIWC CEO Pledge and my position on the OIWC Board of Directors are steps in the right direction of advancing women’s leadership within Brooks and the running industry,” said Weber. “Both men and women are embracing the run lifestyle and it’s important that our culture and leadership reflect the rich diversity of runners.”

By signing the OIWC CEO Pledge, Brooks Running is joining a community committed to attracting, retaining, and elevating talented women with a love for the outdoors. Companies that sign the pledge agree to, among other things, follow recruiting practices that promote gender-balanced candidate pools for key roles, work to optimize retention of female employees, and provide training, mentoring and career planning for the women in the workforce. In addition to embracing the goals and vision set out in the OIWC CEO Pledge, Brooks tailored the pledge to fully address success within its culture. Brooks’ pledge to women’s leadership and participation can be found here.

“OIWC is proud to have Brooks Running as a strategic partner in creating a more inclusive environment in the running industry,” said Deanne Buck, executive director of the OIWC. “With Jim’s addition to the board of directors, we will be able to use his experience and expertise to build a stronger framework for women to thrive in the industry - from participant to executive leadership.”

Research shows that companies with a higher proportion of women on their leadership teams also have stronger financial performance. However, one of the biggest challenges the industry will face over the next 10 years is competition for employees with specialized skills, who understand the consumer’s needs.

OIWC helps ensure the outdoor, snow, bike, and run industries stay competitive in attracting and retaining top-tier talent for a stronger, more sustainable industry - increasing profits, expanding the product market, and driving innovation. To date, more than 45 CEOs across these industries have signed the CEO Pledge.

For additional information about the CEO Pledge, visit

About Brooks Running Company

Brooks Running Company sells its performance footwear, apparel, sports bras and accessories in more than 50 countries worldwide. Brooks’ purpose is to inspire everyone to run and be active by creating innovative gear designed to keep runners running longer, farther and faster. This purpose is supported by Brooks’ Run Happy philosophy, a quest to celebrate and champion the sport of running and all runners everywhere. Founded 1914, Brooks is a subsidiary of Berkshire Hathaway Inc. and is headquartered in Seattle. Visit for more information or follow us on Twitter (@brooksrunning) and Facebook (

About OIWC

Founded in 1996, the Outdoor Industries Women’s Coalition is the only national organization dedicated to workplace diversity and inclusion by expanding opportunities for women and companies in the outdoor, snow, run, and bike industries. To learn more about the OIWC CEO Pledge, visit

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