I.D. Athlete

Brooks I.D. Member Diane Groff, Colorado Sportswoman of the Year

Brooks I.D. Member Daniel L. (Dan) Boyle

Brooks I.D. Program
Brooks I.D. stands for Inspire Daily. These two simple words guide the principles of the program. Brooks I.D. is made up of over 2,000 members who are active in their running communities and share a passion for the Brooks brand. They are runners who are winners in their own right: Winning their age divisions, accomplishing their personal goals, pushing their own limits, and, by extension, encouraging others to do the same. They are coaches, mentors, and leaders.
Watch the I.D. Program Video

I.D. Member Benefits
All Brooks I.D. athletes enjoy 40% off Brooks shoes and apparel, plus the opportunity to connect online with other I.D. members and at Brooks-sponsored events nationwide. Members who exert an unusual level of influence in the running community also receive a complimentary product package. All I.D. members also receive a newsletter and are invited to read the Brooks I.D. Blog.

What We Look for
Brooks I.D. athletes members use their athletic talent to help carry out the Brooks mission: To inspire people to run and be active. We look for athletes who have a passion for Brooks, race and train in Brooks’ shoes and apparel, and enthusiastically evangelize the brand. To meet some of our members, watch the I.D. Program Video.

Featured I.D. Member

Mike Bresson, Featured I.D. Member for November 2009

Mike Bresson is our Featured I.D. Member for November 2009. Mike lives and runs in Spokane, WA, where he is married and works as an attorney. Like many runners, he originally ran to stay in shape for another sport—in his case, soccer. In 1998, he started running races. The Marathon is his favorite event and Bloomsday is his favorite race (right in his own backyard).

Read his bio

Stay Connected
Get the latest news and connect with other members:

Brooks I.D. Blog: Get the latest news on the I.D. program from Brooks.
Brooks I.D. Yahoo Group: Connect with other members via email, share photos, and more!
The Loop: Get the Brooks email newsletter with the inside story on Brooks products, exclusive offers, and inspiration to keep you running.

Apply Now
If you're interested in applying to become a Brooks I.D. member, please complete the survey here.

Elite Wear Test Program

I.D. Members are invited to join our Elite Wear Test Program. You'll find the
I.D. Wear Test application here.
If you're not an I.D. member, but interested in becoming a Wear Tester for Brooks, please visit our Lab Rat page to apply.

Positive Media Exposures
In 2009, any I.D. member who is quoted mentioning “Brooks” or “Brooks I.D.” or appears in a published photo clearly wearing Brooks gear will be awarded $25 (up to $100/year) to purchase Brooks products online at brooksrunning.com. Here's the form you'll need to submit.