Brooks Guru - New York City

Position Overview:

Brooks Guru’s will lead Brooks’ field support strategy in all distribution channels located within their respective territory to increase market share, amplify Brooks product leadership and create recognition, awareness and loyalty for the brand.

Basic Responsibilities:

Lead the overall field support efforts for Brooks at both SRA and Non-Specialty accounts located within the territory
At all accounts, support the Sales and Marketing teams with product launches, in-store merchandising and innovative grassroots programs
Work with Sales management and Marketing on the success of National Account sell-thru programs/in-store promotions; all Guru’s are accountable for an established sell-thru number for a pre-determined store base within their respective territory
Educate and motivate the retailer, consumer, and all key points of contact about Brooks technology and product leadership via product seminars and clinics
Work the sales floor at accounts as assigned – be an expert at driving product sell-thru in all channels
Represent Brooks at national (and selected local) running events and expos -- including set-up, breakdown, distribution of collateral, interaction with consumers and product trial
Provide feedback and analysis via bi-weekly field reports to measure effectiveness of product initiatives and sales strategies; identify new opportunities for growth within or outside the running industry
Maintain appearance of leased company vehicle and all Brooks equipment

Requirements:

Education and Experience

BA or BS degree in Marketing/Sales/Retail Management preferred
Minimum two years Marketing/Sales experience within the sports industry preferred
Retail experience – 1-2 years (Athletic Specialty preferred)

Knowledge, Skills and Abilities

Highly-motivated and energetic, with an enthusiastic attitude and strong interpersonal skills
Strong organizational skills a must; works well independently, as well as within a team
Excellent communication and presentation skills
Basic knowledge of retail math, inventory management, product merchandising and retail selling skills
Knowledge of performance athletic footwear/apparel/accessories and their related technologies
Knowledge of the biomechanics of human motion; understanding of injury prevention basics
Understanding of the territory’s local running community (events, clubs, coaches, specialty retailers)
Enthusiasm and knowledge for the sport of running and other sports in general
Extensive travel required; able and willing to work weekends and extended hours as required
Must show proof of good driving record upon request